Internet Marketing

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INTERNET MARKETING

Task 2

2.1 Demonstration of mechanics
of search engine marketing
Definition of search
engine
marketing:
 associated with the
researching, positioning
and submitting
 helps the firm to provide
the products and the
services to the attention
of the customers
 improve their way of
presenting their products
to the customers

CONTD….
 Boost the
customers
 Increase the
number of the
customers
 High place in the
search results
page of the
search engine.
 Increase the
site’s availability
to the customers

CONTD….
Advantages of
SEO
 Attract more
customers
 Increase the
business
growth
 Boost the SEO
performance

CONTD….
Disadvantages of
search engine
optmisation
 Long time for
the investment
to produce the
outcomes

2.2 A suitable opt in email marketing newsletter
 Big block of color
 Short descriptions
with high quality
images
 The inclusion of the
product images
 Attractive GIF

2.3 Following the guidelines for best
practice in online public relations
 Employ the websites
and other internet
technologies
 Awareness among the
public and cognitive
learning

The advantages and
disadvantages of public
relations:
 Economical way to
reach to far distance
customers
 Awareness for the
firms products and
services
 Stronger and well
developed image for
the firm
 Measure the success
 Publicist is needed

The best practice of
online public relations:
 Shape the firm
 Evaluation and
feedback from the
customers
 Include logos and the
pictures

2.4 Demonstration of how business can
use new digital media communities
 ability to owns its website
 The instant messaging may
facilitate connections
 chat rooms are the part of the
website
 provides the communities a
place for users
 Online discussions are the
websites that helps in
indexing and technical writing

Reference list
 Sin Tan, K., Chong, S.C. and Lin, B., (2013). Intention to use
internet marketing: A comparative study between Malaysians
and South Koreans. Kybernetes, 42(6), pp.888-905.
 Skiera, B. and Abou Nabout, N., (2013). Practice prize paper—
prosad: a bidding decision support system for profit
optimizing search engine advertising. Marketing Science,
32(2), pp.213-220.
 Talpau, A., 2014. The marketing mix in the online
environment. Bulletin of the Transilvania University of Brasov.
Economic Sciences. Series V, 7(2), pp.53-90.
 Yeh, C.H., Wang, Y.S., Li, H.T. and Lin, S.Y., (2017). The effect of
information presentation modes on tourists’ responses in
Internet marketing: the moderating role of emotions. Journal
of Travel & Tourism Marketing, 23(7), pp.1-15.