Importance and Role of Internet Marketing in Marks & Spencer

Business Research Project

Table of Contents
INTRODUCTION...........................................................................................................................1
RESEARCH AIMS AND OBJECTIVES ......................................................................................1
Research Rationale ......................................................................................................................2
LITERATURE REVIEW ...............................................................................................................3
RESEARCH METHODOLOGY ....................................................................................................6
FINDING AND RESULTS.............................................................................................................8
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................13

INTRODUCTION
Marketing is the important function that is differentiated activity performed in
merchandising for the purpose of promoting their products and services. Each organization aims
to operate their business by managing their all function and activities. Marketing is defined as
major functions which is used by company to promote their products and services. A business
should have proper information about surrounding and introduce kind of products as well as
services which supports to develop organizational performance. Without marketing it is not
possible for company promote and sale their products (Loonam and O'Regan, 2022). In other
words, Marketing is one of the pillars of company as all activities are depends on it and supports
to provide information properly. To understand about marketing Marks & Spencer has been
selected that is major British multinational retailer with headquarter in London, England. The
organizational specialises in selling clothing, home products and food products via marketing
which helps to influence number of people and develop organizational sales. The report covers
understanding about aims, objectives, literature review, methodology, research finding and
recommendations.
RESEARCH AIMS AND OBJECTIVES
Research Aim
“To identify the significance and role of internet marketing within the fashion industry of
the United Kingdom”. A study on Marks & Spencer.
Research Objectives
 To determine the importance and role of internet marketing within Marks & Spencer.
 To identify the impact of internet marketing on sales and advertisement of Marks &
Spencer.
 To recognise challenges faced by Marks & Spencer due to the absence of internet
marketing.
Research Questions
 What are the importance and role of internet marketing within Marks & Spencer.
 What is the impact of internet marketing on sales and advertisement of Marks & Spencer.
 What are the challenges faced by Marks & Spencer due to the absence of internet
marketing.
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Research Rationale
Marketing is the needed function in each organization which is used to informing people
and providing right data regarding particular products and services that supports to develop
organizational productivity. The reason of conducting research is to develop knowledge and
understanding about marketing and states how it supports to improve business performance. This
research will help researcher to develop their personal and professional context that supports to
manage all functions. In relation to personal context improve marketing, and communication
skills. For professional context, knowledge about marketing will be improved (Lubis,
Lumbanraja and Hasibuan, 2021).
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