Internet marketing

Pay per click advertising (TASK 4.2)

It is also known as cost per click advertisement
It is a online marketing where company use
search engine for this. When customers click on
the advertisement link or button so firm get
money on it. Not only companies but also
websites also use this trick and earn money.

Search Based PPC
Content Network PPC
Demographic Based PPC

 Company used this advertisement skills for
different websites. These sites are based on the
clothing, shoes and accessories
 In this advertisement company display their
new scemes, discount and lucky draw coupon.

Alfonso, G. H. and Valbuena Miguel, R., 2006. Trends in online media relations:
Web-based corporate press rooms in leading international companies. Public Relations
Review. 32(3). Pp. 267-275.
Cagliano, R., Caniato, F.andSpina, G. 2003. E-business strategy: how companies are
shaping their supply chain through the internet. International Journal of Operations
& Production Management. 23(10). PP.1142-1162.
Chadwick, E. F., Doherty, F. N. and Anastasakis, L., 2007. E-strategy in the UK retail
grocery sector: a resource-based analysis. Managing Service Quality. 17(6). pp.702–
727.
Chaffey, D., 2009. E-business and E-Commerce Management. 4th ed. FT Prentice
Hall.
Coleman, E. G., 2010. Ethnographic approaches to digital media. Annual review of
anthropology. 39. Pp. 487-505.

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