INTERNET MARKETING TASK 2.

INTERNET
MARKETING
TASK 2
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INTRODUCTION
• Internet marketing is the use of online
marketing techniques
• It relies to technology to facilitate
communication between an organizations and
its customers
• Its quick and reaches a wider or global target
• This presentation covers the concept of
internet marketing in details
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2.1 MECHANICS OF
SEARCH ENGINE
MARKETING
• Search engine marketing aims to improve the
number of customers that visit an company’s
website
• Facilitates monitoring of customer buying
behavior
• This gives an organisation and opportunity to
re-design its services and products to match
needs of customers
• This improves the customer attraction and
retention rate
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