Internet Marketing and the Working of Search Engine

INTERNET MARKETING
AND THE WORKING OF SEARCH ENGINE

2.1 The mechanics of
search engine marketing
 . The advantages of search engine marketing
are that this tool can be useful in addressing a
huge number of customers at a time and the
mode of interaction is also safe and quick
(Pomirleanu et al. 2013, p.177).
 Search engine optimization (SEO): One of
the most complicated issues in SEO is the
interaction between a search engine and a
website. It considers the actual keywords that
are searched by people and the most
searched items by the users (Fritz, 2013,
p.132).

Popularity of the site:
 The popularity of the site is
one of the major factors in
search engine marketing.
Net ratings and other forms
of rating measure the traffic
and the data is sent to the
potential clients.