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Internet Marketing in a modern marketing context

   

Added on  2020-07-23

10 Pages2803 Words329 Views
INTERNETMARKETING

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Role internet marketing has within a modern marketing context.........................................1P2 Use internet marketing in company ......................................................................................2TASK 2............................................................................................................................................3P3 Benefits to customers of a business using internet marketing...............................................3TASK 3............................................................................................................................................4P4 benefits and opportunities to the business of using internet marketing within the marketingmix...............................................................................................................................................4P5 Internet marketing has made a selected business more efficient, effective and successful...4TASK 4............................................................................................................................................5P6 challenges of globalization facing a selected business when using the internet as amarketing too..............................................................................................................................5CONCLUSION ...............................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONInternet marketing has supported for enhancing the consumer experiences so that longterm growth of business can be ensured. I am going to prepare a report for the attention of themanagement team for two contrasting organisations Easy jet (McQuarrie, 2015). In this reportintroducing the unit of internet marketing, define what internet marketing is about and the role ofinternet marketing. Also It , provide a section on which ways internet marketing is used. Thisreport also include information on how customers can benefit from the online services and theonline business itselfTASK 1P1 Role internet marketing has within a modern marketing contextThe function of marketing is to operate en generate profit and also attract and keepcustomers. Marketing exist wherever goods and services are bought and sold (Melamed andet.al.,2013). Nowadays, in the modern world, marketing is very important! Internet marketing isa continuation of the old marketing practices.ProductWith internet marketing you sell your product in a different -way. Nowadays is Easy Jetable to create an attractive page for each product, add information and videos/photos. Easy jetwants to sell their products without a sales man when they offer products online. So theinformation must be very clear and complete.PriceWhen Easy Jet offers products on their website they can use the same pricing strategiesas if they offer their flights in the shop. (Mooney and Slobodian, 2016) I think that this part ofthe marketing mix will not have much influence upon internet marketing.PlaceThe place where the products are offered to the customer normally in shops, with InternetMarketing you only need a web page, all potential customers can entry this site. This means thatpeople have the possibility to buy a flight at their own home; they do not need a shop orintermediate.PromotionPromotion will differ a little- bit through internet marketing. Because with a lot of shopsyou will make promotion by means of nice fryers and offers. For people who buy their flight1

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