Internet Marketing

INTERNET
MARKETING
(4.2)

INTRODUCTION
• Pay per click also termed as PPC has yet
another name called cost per click and is a
renowned model used for the purpose of
online advertising.
• It is basically a way of directing traffics to
the websites of the companies like Smart
Restorations Ltd.

MEANING OF PPC
• PPC signifying pay per click measure is used
to advertise online by paying to the publisher.
• This payment is directly made by the
advertiser every time when an ad gets clicked.

BENEFITS OF PPC
There exists several benefits of PPC that
involves-
It is apparent to assist the cited firm in
purchasing qualified traffic.
It is supported by both niche and seasonal
strategies of marketing.
It is evident to enable the cited entity in
measuring their return on investments (ROI).

PROBLEMS WITH PPC
There together exists several drawbacks of PPC that
includes-
It is referred to have temporary listing outcomes.
It is influenced by a dynamic set of market with
constantly changing requirements.
It has fewer number of clicks in comparison of
organic listing where its bidding can also become
high and raise the cost of advertising.

RECOMMEND PPC
• Smart Restorations Ltd is thereby
recommended to use PPC strategy to reach a
greater number of audiences who are highly
qualified.
• Beside this, the quoted enterprise can
together consider assessing their abilities by
together maximizing the return of their
investments done on marketing.

REFERENCES
5 Benefits of Pay-Per-Click. 2014. [Online].
Available through: < http://couch.associates/5-
benefits-pay-per-click/>.

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