Internet Marketing

INTERNET
MARKETING
(4.2)

INTRODUCTION
• Pay per click also termed as PPC has yet
another name called cost per click and is a
renowned model used for the purpose of
online advertising.
• It is basically a way of directing traffics to
the websites of the companies like Smart
Restorations Ltd.

MEANING OF PPC
• PPC signifying pay per click measure is used
to advertise online by paying to the publisher.
• This payment is directly made by the
advertiser every time when an ad gets clicked.