Interpersonal and E-Communication: A Case Comparison of Communication Strategies between Apple Inc and Linius Technologies Limited

Interpersonal and E-Communication
BY:
A case comparison of communication strategies
between Apple Inc and Linius Technologies Limited

Introduction
 Successful multinational and domestic organizations both have one
thing in common; their communication strategies are well streamlined
ensuring effectiveness and efficiency.
 Effective communication is at the heart of every organization that
seeks growth and development that is also keen for expansion and
achieving competitiveness in their various markets (EduKart, 2013).
 For better performance of different roles of management teams in an
organization, there must be efficient and effective communication.
 Communication aids in planning, organization, controlling and even
motivation as basic roles of management.
 Therefore, communication be it oral or written, formal or informal, is a
basic prerequisite for business enterprise (Ocasio and Joseph, 2017).

Case study: Apple Inc
communication strategies.
 Apple Incorporation company was founded in 1976 by the founding
fathers Steve Jobs, Steve Wozniak and Ron Wayne (Heracleous and
Papachroni, 2016).
 Apple Incorporation is a world-leading company that manufactures,
designs and trades in mobile and media communication devices,
portable digital music players and personal computers.
 Software, peripherals, networking services, digital contents, and other
related applications also form part of Apple's product lines.
 iPod, iPad, iPhones, Mac, Apple Television, iOS, Mac OS form some
products that Apple offers (Anzures et al, 2016).
 The company is also very active in online marketing trading in
contents such as iTunes, App Store, Mac App store and iBook store.

Non-electronic communication methods at Apple
 Verbal communication is one form of non-electronic communication that is applied by Apple
Incorporation. Verbal communication involves one on one transmission of a message from the
sender to the intended receiver in a language that they can understand so that they can
generate feedback to that effect (Lemonnier, 2016).
 Apple uses one on one interviews and formal discussions with its customers in the review process
of their products.
 Face to face is another form of non-electronic communication strategy. When holding strategic
meetings with departmental heads and/or consumer-centered discussions such as focused
group discussions, Apple employs a face to face communication.
 Invoice: This is a sales tool that lists all the items one is purchasing, their prices, a small description
of what service or product has been offered for sale, and the contact for the person receiving
the service or product (Pawelzik, 2017). Apple as a company trades a lot of products on cash
and/or credit hence the need to enter the details of the recipient and the sender for ease of
accountability.
 Memorandum: This is another form of non-electronic communication at Apple Incorporation
even though it is an internal communication strategy which targets employees within the
organization and their departments. It is more of an agreement of a culture of behavior or
conduct within an organizational setting (Rogers and Valente, 2017).
 Use of letters: In the use of letters as a means of communication, Apple Incorporation upholds
high standards of integrity bringing out the clarity of information with the required structuring,
clear guidelines on the ways a respondent is required to respond to the information in the letter
(Castillo, 2019).