Enhancing Communication Strategies: A Comprehensive Analysis of Nike's Interpersonal and E-Communication

In this report we will discuss about e-communication and below are the summaries point:- The report focuses on Nike's communication strategies, both non-electronic and electronic. Non-electronic communication methods used by Nike include verbal communication, letters, and flowcharts. Electronic media and communication strategies employed by Nike include social media, websites, and electronic platforms. The report suggests that Nike should introduce innovative and advanced modes of communication for improvement.

Running head: INTERPERSONAL AND E-COMMUNICATION
Interpersonal and e-communication

INTERPERSONAL AND E-COMMUNICATION 2
Executive summary
The main aim of this report is to address the communication strategies of Nike. This report
evaluates different non-electronic communication method and practices that the company uses to
engage customers, staff member, public, suppliers. These methods are verbal communication,
letter, and flowchart. It can be discussed that there are different electronic media and
communication strategies used by the company such as social media, websites, and electronic
platforms. It can be evaluated that SWOT analysis is conducted on the overall communication
methods of the company. These are Product delivery via offline and online, Linguistic barriers,
Electronic innovative system, and No new innovation. It can be discussed that Nike company
should introduce innovative as well as an advanced mode for improvement of communication.

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Table of Contents
Executive summary.........................................................................................................................2
Brief introduction and background of company..............................................................................4
Non-electronic communication method and practices that the company uses to engage customers,
staff member, public, suppliers........................................................................................................4
Overview of key electronic media and communication strategies used by the company such as
social media, websites, and electronic platforms.............................................................................6
Perform SWOT analysis on the overall communication methods of company as well as practices
that describes the findings...............................................................................................................7
Strength........................................................................................................................................8
Weakness.....................................................................................................................................9
Opportunities..............................................................................................................................10
Threats........................................................................................................................................10
Suggestions for how the company can enhance its communications............................................11
Conclusion.....................................................................................................................................12
References......................................................................................................................................13

INTERPERSONAL AND E-COMMUNICATION 4
Brief introduction and background of a company
This report presents the non-electronic communication method and practices that the company
uses to engage customers, staff member, public, suppliers. It also discusses an overview of key
electronic media and communication strategies used by the company such as social media,
websites, and electronic platforms. It performs a SWOT analysis on the overall communication
methods of the company as well as practices that describe the findings.
Nike Company was founded on January 25, 1964, as Blue Ribbon Sports by Bill Bowerman and
Phil Knight. It is the world’s largest suppliers of apparel and athletic shoes. The mission of the
company is to drive everything possible to expand human potential. A company may create
innovation in the groundbreaking sport by developing the product more sustainably and
developing creative as well as a diverse global team (Nike, 2018).
Non-electronic communication method and practices that the company uses to engage
customers, staff member, public, suppliers
As per the requirement of the consumer, the organization could need to comprehend different
kinds of non-electronic communication method to directly communicate with their consumers
and increase their knowledge towards products and services of the firm. In the current era, Nike
uses different channels of the non-electronic communication method and lead to get a favourable
result. Nike has the external as well as the internal communication method to communicate with
others. It supports to link to the team, which lead to directly communicate in the system (Heiser
and Frontczak, 2015). From the application of the external method, an organization could imply
certain methods like advertising campaign in the whole era so that the consumer could aware of
the current matter. It offers a wide variety of the campaign. It informs towards the area like
training and education chances. This organization has a team of media that engage in each

INTERPERSONAL AND E-COMMUNICATION 5
inquiry of a press. Nike has used different varieties of the campaign by advertising medium in
the newspapers and magazines (Harrison and Hair, 2017). It communicates with different people
like stakeholders, customers, and staff by considering scientific reports, posters, and brochures.
In addition, it is examined that public relation like organizing events. It could be effective for the
attainment of the research task. There are certain sources like Letter, flowcharts, and verbal
communication between employees and organization (Lieneck and Greathouse, 2015). These
are discussed as below:
Letter
A letter is an effective tool for communicating with consumers and leads them towards the
accomplishment of the organizational task. It could attract consumers to the research issue. In
addition, it is evaluated that it could be effective for the attainment of the organizational task.
From the application of letter, the organization would also spread the awareness of goods and
services in leats time (Juska, 2017).
Flowcharts
Flowcharts could also lead to getting reliable information towards the research issue. The
flowchart is effective fir representing workflow and procedure. It could also be effective
attainment for the attainment of accomplishing the research issue. The flowchart is a kind of tool
that represents the workflow, process, and algorithm. The flowchart demonstrates the various
boxes that connecting with the arrows and make a favorable result. In addition, it is also
evaluated that the diagrammatic representation of the solution model to given specific issue
(Lewandowska, et al., 2018).
Verbal communication

INTERPERSONAL AND E-COMMUNICATION 6
From the application of this method, the researcher will directly communicate with employees
and organization and meet the aim and objectives of the research matter. The verbal
communication leads to directly communicating with consumers in the least time and cost. Apart
from this, it is evaluated that verbal communication is not more successful in the current era but
due to the consumer requirement, there is need to use this method and retain them for long-time
(Camilleri, 2018).
Overview of key electronic media and communication strategies used by the company such
as social media, websites, and electronic platforms
In the recent era, it is also effective for the firm to update their business process and increase the
understanding of the digital tools that will lead to obtaining a favorable result. In addition, it is
also examined that electronic media could facilitate to the firm to easily converse with
consumers and collect their opinion towards their interest and experience for particular products
and services. It will be imperative for the accomplishment of the organizational task. Moreover,
the new technology becomes a major issue for the firm to get a favorable outcome due to the lack
of understanding towards communication practices. Once the organization is trying to connect
the employees, bosses, colleagues, bosses, suppliers, and clients to make a favorable result and
reach at the reliable conclusion (Dolan and Goodman, 2017). In addition, it is also evaluated that
electronic media could consider certain sources like social media, websites, and electronic
platforms. These are discussed as below:
Social media
The social media is imperative for collecting theoretical data towards the research issue. It
connects to an individual for collecting the feasible data towards the research matter. There are
certain sources that are considered in social media like Facebook, Google, LinkInd, Gmail,

INTERPERSONAL AND E-COMMUNICATION 7
YouTube, and Instagram. It could be effective for the attainment of the organizational task.
Moreover, these sources will be effective for the attainment of the organizational task. Moreover,
the use of social media sources has been raised day by day that could be effective in
comprehending the research issue (Vernuccio and Ceccotti, 2015). In addition, it is evaluated
that social media sources are effective for directly communicating with others and lead to get
reliable data about the research issue. The ability and application of the social networking media
are continuing to evolve. Further, it is evaluated that the social networking presents a new
frontier in the marketing and networking of the business. An organization could be capable to
communicate with consumers by offering discounts and draw attention by using social
networking media. In addition, it is examined that salespeople and recruiters could lead to
offering content by considering social media sites (Dolan and Goodman, 2017).
Websites
This is another imperative method that leads to pool the consumers in one place and accomplish
the aim and objectives of the research matter. It could also be imperative for showing a message
of products and services on company sites and leads to get reliable data about the research issue.
Websites could differentiate to the organization to others and make a favorable result. In
addition, it is also evaluated that websites could lead to obtaining a reliable result (Dolan and
Goodman, 2017).
Mobile Forms of Electronic Communication
The Mobile Forms of Electronic Communication is less as compare to others method. It could
also be effective for the attainment of the organizational task. From this method, the organization
would be capable to lead their employees by considering text message and short email. It will be
effective for the attainment of the organizational task. Text messaging could lead to

INTERPERSONAL AND E-COMMUNICATION 8
comprehending information in the least time about the research matter. Smartphones could lead
to an individual to send and receive the message in limited time and converse with others. As a
result, the organization could be capable of marketing the goods and services among a huge
number of consumers. In addition, it is evaluated that communication could support to make
relation in more than two people in less time and cost (Vernuccio and Ceccotti, 2015).
Instant Messaging Tools
Slack and Microsoft Teams supports an organization to instant messaging others and directing
communicating with others. It will be imperative for the attainment of the organizational task. In
addition, it is examined that Instant Messaging Tools could lead to an organization for the
accomplishment of their task by simply converting the message (Vernuccio and Ceccotti, 2015).
Perform a SWOT analysis on the overall communication methods of the company as well
as practices that describe the findings
Strength
Information via using research paper, journals
and research paper
Product delivery via offline and online
Effective information system
Initiation of employee magazine (Smith, 2017).
Weakness
Slow feedback
Linguistic barriers
Roles, power and status (White, 2016).
Opportunity
Application of SAP
Electronic innovative system
Scope via social media
Application of new communication methods
Threats
More advanced communication procedure by
new entrants
No new innovation
Security issues in a computer communication

INTERPERSONAL AND E-COMMUNICATION 9
(Reid, and Moffett, 2017). system (Dada, Murphy, and Tönsing, 2017).
Strength
Information through articles, journals, and research papers-
Nike Company introduces to provide all its data via articles, journals, and a research paper. This
makes competent to customers to obtain all the understanding regarding the company. The
journal also facilitates the feedback in which customers provide feedback regarding the article
(Roncancio, et. al., 2017).
Employee magazine-
Nike Company introduces employee magazines for the company as it makes competent to the
company to get connected with the workforces in a much effective manner (McGoldrick, and
Liu, 2017).
Product delivery through online and offline-
The delivery of sportswear via online and offline techniques enable the customers to get engage
with the corporation. It also develops the trust of the company more as well as makes sure for
building more loyal customers (Roy, Smith, and Clow, 2015).
Promotion of the new product-
The company can make sure different promotion via using promotional techniques as well as
promotional practices that attached with it. Different modes of communication are used by a
company such as online and offline methods to connect with the customers. This aids in
developing the awareness regarding the new product. It does a maximum of its promotion via
using electronic media (Porcu, Del Barrio-Garcia, and Kitchen, 2017).

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Weakness
Slow Feedback-
Nike makes competent to facilitate different feedback from its consumers. The feedback is
connected via the online and offline medium. However, the method of feedback is very slow. It
makes competent to the customer to lose interest to provide any feedback via those mediums.
Linguistic Barrier-
Nike faces linguistic barriers. The company has different stores over the nation. However, the
social networking sites and websites they use in the language of English. Customers can provide
their feedback only in English. Now, English is not a nationalized language in most Arabian and
Asian nations. It made very tough to communication (Porcu, et. al., 2017).
Roles, Status and Power-
The role, power, and status are key barriers in Nike as in the communication among workforces.
There are some workforces who do not talk with others due to status. This creates barriers in the
flow of information. In certain stores, power becomes a barrier in the motivation as well as
controlling the employees (Dagustani, Satya, and Buchory, 2016).
Opportunities
Scope through Social Media-
Nike has of scope via social media as it generates more pages as well as add their loyal
customers into the company.
Implementation of SAP-
Nike Company implements the system of SAP. The company needs for storing, collecting and
arranging the information. Information could be gathered via the knowledge and information that
can be gathered (Yan, et. al., 2017).

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Installation of new IT software-
Nike Company uses a traditional system in most nations. The advancement of technology is used
to create advancement every day.
Electronic System Innovation-
Nike Company needs to create innovation in their policies of the electronic system. There is
needed to make advance arrangement for it (Heiser, and Frontczak, 2015).
Threats
No new innovations –
The key threats for the company are that Nike does not involve any new innovation with respect
to electronic communication. The world is developing with a better option in terms of
modification and innovation procedure.
More advanced communication process by new entrants-
The new entrants are using effective and different communication system. It makes competent to
Nike to have limitation over it (Harrison, and Hair, 2017).
Security problems in a computer communication system-
Nike faces security system in the procedure of communication. Furthermore, virus and hacking
entry faced by workforces on a regular basis. The issue makes proficient to the system to run
slow.
Assess and compare the communication practices for the company’s two main competitors
Puma and Adidas are two competitors of Nike that uses different communication practices. The
communication procedure of Puma and Adidas adopts innovative and unique methods. They
never use traditional techniques. The uniqueness enables these competitors to gain competitive
benefits in customers. It also enables the customers for communicating in an effective manner.

INTERPERSONAL AND E-COMMUNICATION 12
Puma and Adidas facilitate effective method in the development of downward communication
(Lieneck, and Greathouse, 2015). It introduces coaching and open-book management to conduct
effective communication with the customers. Puma and Adidas facilitate offer on websites in
24*7 bases. They also use Wi-Fi connectivity to reach the bulk of customers. The workforces
and customers can use the internet via hotspots for accessing Wi-Fi. It also keeps security as well
as privacy due to emerging number of e-crimes. They also use extranet as well as internet and
intranet (Juska, 2017).
Suggestions for how the company can enhance its communications
Nike can use different modes of communication for the company. By using the technique, it may
use the traditional method. Nike should introduce innovative as well as an advanced mode for
improvement of communication. It can also innovate the ways by using electronic technology.
However, in offline communication, the company can introduce innovation. It can also initiate
some practices in the store. It can also install new software for accessing the data and gaining the
knowledge of suppliers as well as employees. This strategy would make competent to make sure
the understanding amid customers and workforces (Lewandowska, et. al., 2018).
Conclusion
It can be concluded that Nike is the leader in the footwear industry. It engages in offering
different options hence suppliers, clients and stakeholders can get connected. It facilitates a
wider scope for customers and employer to get connected by using offline and online techniques.
It can be summarised that the company can enable to offer different medium. The advertising
campaign in the online medium like e-news acts an effective method for the consumers to get
connects. It can innovate as well as initiate the new methods for effective communication. It can

INTERPERSONAL AND E-COMMUNICATION 13
be concluded that threats could be avoided by taking the required steps. The company should
initiate some innovation to arrive at the bulk of customers.

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