Essay on Interpersonal and E-Communication - Tesco
Added on 2020-06-04
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INTERPERSONAL AND E-COMMUNICATION
Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................1CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONSocial media is one of the effective tool or the communication funnel by which peoplefound ease to connect with world from every corner. Social media being a tool has played crucialrole in every individual life along with process of a business (Anderson, 2012). This has playedrole in reaching out to the customers and playing advertising in marketplace. There is no doubtthat the world of business has been changed by the use of modern technology available inmodern scenario. Company taken for this essay is TESCO which is a multi national retailcompany dealing in about 26 countries who has adopted social media as promotional tool. MAIN BODYBusiness Communication can be stated as data which is being shared among the peoplewithin internal and external factors of company which is being performed for the commercialbenefit for the company (Bostrom, 2012). It is just not limited or confined to the media or themessages but also to the interaction to the network of social relationships. There were traditionalmethods Business communication before 20 years like written communication, notices, T.V andradios. Business Communication media is a mixed system of mass communication along withinterpersonal channels along with mutual impact or in simple words mass media should not beseen in isolation from other passages. One can, for example evaluate advantages and roles ofradio versus Internet for development along with democracy. Both the radio and internet whichare being featured by its inactivity. However, better access can be given to data, education andknowledge which will b the best stimulant for the development. Internet is the latest technologyin a long succession for the technology of business communication. Business communication technology over the 20 years are mass media like newspapers,book publishing, radio or TV. But the relationship of business to an individual has been changedby internet communication by technology and social interaction. Example can be taken up of 32countries in which people are spending much more time online instead of using traditionalmethods of communication (Burleson, 2012). There are still some placed where business usestraditional methods like UK, India, Poland and Germany. Most digitalised form which is beingutilised is the Print Press and that too online. Businesses has been adopting the latest technologyand reducing the usage of traditional methods in order to have better communication funnel andindirectly improve the ratios of profit and production. The world economic order went through a1
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