Interpret Market Trends and Developments

This presentation focuses on the interpretation of market trends and developments to effectively understand customer needs and analyze competitors. It explores the changing market trends and strategies for higher growth and expansion. The presentation includes data sets on consumer expenditure and retail sales, correlation computation, trend analysis, forecasting techniques, and a comparative analysis of M&S and Next plc. It also reviews the marketing plan strategies of Marks and Spencer and presents themes based on customer preferences and shopping habits.