Interview with Nick Bond: Insights from an Entrepreneur

Interview
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Introduction
This interview with Nick Bond will give you careful insights about the mindsets of
entrepreneurs. Nick is the CEO of Blueberry; he discusses his company and also offers advice
for future entrepreneurs. Nick runs an e-commerce platform and helps different sellers to sell
their products. His platform is on top for selling personalised products to customers. He also
serves for social causes and encourages use of eco-friendly products. Life as a technology
entrepreneur is very challenging because of high competition and fast growth of technologies.
This is why we have Nick on board to help us with the challenges faced while running a business
from scratch.
Welcome Nick, Tell me about your current business? What you exactly do at Blueberry?
We are into the sales of customised and personalised products. We use the medium of
technology to reach customers and print personalised textiles and accessories on demand. We
also work socially and help in crowd funding. Our mission is to build an online platform that
empowers everyone to sell their own personalised products mainly textiles.
Customer satisfaction is the focus of our company as we aim to give best-personalised products
and services. Our start-up gives multiple opportunities to different sellers in the UK so that they
can market their products on our platform for free. We fairly understand the needs and demands
of our customers.
So what were you doing before this? Is this your first business?
Earlier I was freelance web design and worked at the University of London as a web developer. I
also went to get an MA in Arts. Designing and art was always my passion and I follow that still.
Combination of both of these aspects can be seen in our business. This is my first business.
Where is your business located?
Our business is headquartered in London, UK. Although for customer accessibility we provide
international deliveries.
When did you start the business?
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We started our business in 2015 and have been working on it. But we officially launched it in
2016.
And how many people does Blueberry currently employ?
We have a team of 25 people along with interns.
Where did you get the money for the start-up?
We have attained money by winning start-up competition.
How did you come up with this business idea?
I was working with a big corporation in designing and media. There I worked as a designing and
technical expert representative. I also helped in e-commerce sales and other platform
specifications. At that time I worked with many other small businesses and learnt about their
problems. The company used to sell clothes to the customers along with many other gift items
which were personalised. However, at that time personalisation was limited to gift items only.
Also, we had customers who would want designs inspired by different countries and expected
those trends in clothes.
At that time I came up with an idea of building an online platform by following the footsteps of
my previous company that could bring customizations in almost everything. Different categories
like family products, cake, animal products, sports, entertainment, hobby, job, procedures, names
and last names and food and beverages are involved. My company also targeted online marketers
with involvement in social media. I collaborated with different sellers across the globe to bring
their products at our platform.
How many customers do you have?
I am going, to be honest; I don’t know the exact number. But we are already running our
business since 2015 on our platform and we get new customers every hour. We have to keep
meetings every week to expand the scope of business. That is why giving an exact number at this
point is really hard as we are growing fast.
What are you concentrated on more right now? Is it sales, marketing, finance or scaling?
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