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Learn about the course objectives, entry criteria, and learning processes of Introduction to Marketing. Enhance your theoretical and practical knowledge of marketing with this online course.

Introduction to Marketing: Course Objectives, Entry Criteria, and Learning Processes

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Online Brand Management Course: Objectives, Entry Criteria, Learning Process, and Assessment Methodology

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This presentation discusses the Social Media Marketing Specialization Course on Coursera provided by Northwestern University. It explores the course's objectives, entry criteria, registration process, teaching and learning strategies, assessment methodology, and progression opportunities. The course is designed to provide learners with a clear understanding of social media marketing and its role in business promotion. Learners can enroll in the course without any specific qualification or requirement. The course employs effective teaching and learning strategies such as brainstorming and online lectures. Learners can gain a certificate of social media marketing experts and explore employment opportunities as social media marketing experts or in marketing positions in firms.

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Introduction to Marketing: Course Objectives, Entry Criteria, and Learning Processes

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