Introducing the Modern Workplace: A Case Study of Kellogg's

This presentation explores the modern workplace through the lens of Kellogg's, a renowned American food manufacturer. It delves into the company's background, aims, objectives, and leadership and management roles and responsibilities. The presentation examines the importance of leadership and management in driving change and achieving organizational goals. It also analyzes Kellogg's motivational strategies, including Maslow's need theory, and conducts a SWOT analysis to identify strengths, weaknesses, opportunities, and threats facing the company. This comprehensive study provides insights into the dynamics of the modern workplace and the critical role of leadership and management in navigating its complexities.

INTRODUCING THE MODERN
WORKPLACE
Company Name: Kellogg’s

Table of content
• Introduction
• Background of a company
• Aim of company
• Objectives of company
• Leadership Role
• Leadership responsibility
• Management role
• Management responsibility
• References

Introduction
• Modern workplace is an essential aspect for business.
• Business need to assess such consideration which facilitate effective
working.
• This project describe about Kellogg’s which is one of a famous American
food manufacturer.
• Business will be going to understand importance of leadership and
management roles and responsibilities for managing changes.

Background of business
• Kellogg’s is a one of a famous American food manufacturing with delivery
of nutrition products.
• It was founded by Will Keith Kellogg in the year 1906 around 100 years
ago.
• Business continuous to grow as well as associated individual also grow with
management.
• Management follow a value based culture for crafting a strong future by
manufacturing quality products.

Aim of company
• Aim can also be consider as vision of a company.
• As per the vision of Kellogg’s which stated as follow:
• To enrich and delight the world through foods and brands that matters.
• Along with this, major purpose of Kellogg's describe as follow:
• Nourishing families so they can flourish and thrive.

Objectives of company
• Objectives work as major blueprint for a company.
• It is essential for management to define their objectives to employees for
effective gains.
• Kellogg’s major objectives are define as follow:
• To become one of a trusted service provider in cereal industry in front of
customers.
• To engage in corporate social responsibility for effective gain and.
• To ascertain growth in cereal business for taking sustainability.

Leadership role
• Leaders work and identify as crucial part of an organisation.
• Leaders of Kellogg’s perform certain roles which are stated as follow:
• Support in motivating individual
• Define clear goals to employees
• Integrate whole unit as one.
• Need to facilitate clear communication.

Leadership responsibility
• A good leader always fulfil their responsibility for making effective project.
• Responsible leaders always perform ethical work towards society.
• Following are qualities of responsible leadership for Kellogg’s personnel:
• Kellogg’s leaders are visionary towards targets
• Provide appropriate supervision for various activities taking place.
• Promote and support collaborative working at workplace.

Management role
• Major role which perform by managers of Kellogg's are describe as follow:
• Planning regarding objectives what will be going to get done.
• Another role of manager in Kellogg’s is to organise diverse number of
activities properly.
• Managers of Kellogg’s direct things to their associate for effective and
better gain.
• Not only providing direction, Kellogg’s managers also monitor the things
effectively.

Managers responsibility
• Managers need to understand their responsibility for deriving beneficial
outcome.
• Following are certain responsibility which perform by managers of
Kellogg’s:
• Ensure health and safety at workplace.
• Execute and facilitate effective planning.
• Prepare plan for managing financial activities.
• Maintain efficiency in operations with management of quality.

Behavioural Approach of management
• Kellogg’s maintain great culture and environment in the workplace so
that employees give high focus on their work and responsibilities to
attain set goals.
• By using the behavioural approach of management Kellogg’s satisfy
wants and needs of employees.
• Kellogg’s use of scientific management concept for motivating
employees towards set goals and objectives.
• According to this approach this organisation divide task through the
division of workers to accomplish the better result.

Motivation and theoretical perspectives
• There are so many motivational
theories is used by the
organisation to motivate
employees to achieve the set
target.
• Kellogg’s use of Maslow's need
theory to satisfy the wants and
needs of employees so that they
can perform allocated work
properly.
• This organisation use motivation
theory to fulfil employees needs
through the hierarchy.

Maslow’s need theory
There are various steps which are followed by the manager of Kellogg
’s to satisfy wants and needs of employees so that they can perform
allocated roles and responsibilities in the most suitable manner.
• Physiological needs
• Safety needs
• Social needs
• Self-actualization

Swot analysis of Kellogg’s
• Strengths: Kellogg’s is largest name and brand which is used for
breakfast all over the world.
• This organisation offers a wide variety of cereals to its customers.
• It operates in more than 18 countries.
• Weaknesses: This organisation does not give focus on innovation.
• Unable to capture a larger market area.
• Kellogg’s use of questionable marketing strategies.

Continue..
• Opportunities: Kellogg’s can increase the number of the customer
by using market penetration.
• By using innovation and high techniques this organisation can
expand business operations.
• Innovation is an effective way to target more customers.
• Threats: There are huge competitors in the market that give a tough
fight to Kellogg’s.
• This organisation does not focus on changing the lifestyle of people
which is the biggest threat.

Conclusion
• By doing this presentation it has been concluded that Kellogg’s is a
most famous brand that is used by people for breakfast all over the
world.
• It is necessary for this organisation to give high attention to
leadership and management to achieve desired goals.
• There are various approaches which are used by the organisation to
motivate employees.
• Maslow’s need theory is used by Kellogg ’s to satisfy its employees.
• It is very much important for Kellogg ’s to consider Swot analysis in
planning and decision-making process to attain set target.

References
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References
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