Introduction to Management- Doc
Added on 2020-05-16
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Leadership Management
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Running head: INTRODUCTION TO MANAGEMENT Introduction to ManagementName of the Student:Name of the University:Author Note:
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1INTRODUCTION TO MANAGEMENTTable of ContentsIntroduction:....................................................................................................................................21. How is Strategic Management as Illustrated by the Case Study?...............................................22. What Competitive Advantage of Carsales.com.au Achieved? How Can it Maintain that Competitive Advantage as other Companies Tries to Imitate and Replicate its Success?..............53. Do you Think Success of carsales.com.au is due to External or Internal Factors or both? Explain.............................................................................................................................................84. How might SWOT Analysis be Helpful to Greg Roebuck as carsales.com.au continues to grow?.............................................................................................................................................11Conclusion:....................................................................................................................................13References:....................................................................................................................................14
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2INTRODUCTION TO MANAGEMENTIntroduction: The report aims to introduce management based on a case study on carsales.com .au thatis presently the largest online motorcycle, marine and automotive classifieds available inAustralia (carsales.com.au 2018). The report begins with a discussion on the concept of strategicmanagement illustrated by the case study. There is also discussion about competitive advantageof carsales.com.au. The report also put forward discussion on how the company ruled inpresence of the competitors. There is also discussion on the factors that led to the success of thecompany. The report also shows how SWOT analysis might help Gred Roeback in continuing itscar sales growth.
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3INTRODUCTION TO MANAGEMENT1. How is Strategic Management as Illustrated by the Case Study?Strategic Management refers to the plans developed by the manager in developing thestrategies of an organization (Hill, Jones and Schilling 2014). Organizational strategies refer tothe plans that help in executing the goals of an organization. Strategic management also helps indetermining how the organization will compete successfully and thereby satisfy and attract itscustomers. The importance of strategic management lies in the fact that it can helps theorganization in making a difference with its performance. The strategic management process alsohelps organizations in coping with uncertainty. Strategic management also enables diverse andcomplex parts of the organization to work in unison towards the organizational goals. Strategicmanagement is not just important for business organizations but it is also important for hospitals,social agencies, educational institutions and government agencies (Robbins et al. 2016)The strategic management involves a six-step process that involves planning,implementation and evaluation (Eden and Ackermann 2013). The initial four steps involve theprocess of planning thereby implying that evaluation and implementation holds equalimportance. The best of the strategies can fail if the managers fail to implement or evaluate themproperly (Wheelen et al. 2017). Strategies needs formulation at all levels in an organization thatincludes competitive, corporate and functional. Step 1: Identification of Mission, Goals and Strategies of the Organization: Step 2: Performing External Analysis:Step 3: Performing Internal Analysis:Step 4: Formulation of Strategies:
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