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Introduction to Marketing & Entrepreneurship

   

Added on  2020-06-04

9 Pages2477 Words106 Views
Marketing &Entrepreneurship

Table of ContentsINTRODUCTION...........................................................................................................................1Company background.................................................................................................................1Target market:.............................................................................................................................2Marketing strategy: ....................................................................................................................4Recommendations.......................................................................................................................5CONCLUSION ...............................................................................................................................6REFERENCES................................................................................................................................7

INTRODUCTIONEntrepreneurial marketing is considered as the unique set of marketing strategies andtechniques which are used by entrepreneur, new ventures and small businesses organisation. It isused to build sustainable business environment and tried to achieved the set target within thetime frame. A business entity can provide right direction to its marketing efforts towards onestrategies (Barringer, 2012). This project report consist of marketing plan of Apple iPad airregarding its marketing strategies in order to increase it growth in other parts of the country. Italso covers various target market which are helpful for lunching of products to its customers. Onthe basis of overall analysis necessary recommendation is been drawn.Company backgroundApple Inc. is a public limited company which is established in 1976. Its founders wasSteve Jobs. It's headquarter at situated in apple campus, California, US. It is well knowncompany when any one talks about technology. It is cutting edge and something that youngpeople wants to have in their control. As, the stories of two young people who are started thebusinesses are college drop out students. Most of the people have heard, Apple really begun itsjourney in the basement or garage, rather than at some high profile locations. That's why themain reason so many people were fascinate by the products brand which happen to be hugesuccess of there businesses. The most interesting aspects of this company is that nearly 500 retailstores are currently operating in different parts of the country. The net income generated in 2016is about $ 45.687 billion with 116,000 employees working for them. They are world's largest ITcompany in terms of revenue and second in mobile phone after Samsung. Products offered:The product which are offered by the apple company are Macintosh, iPad, iPhone, applewatch, TV, MacOS, Home pod etc. The iPad Air is the fifth generation iPad Tablet computerframework. It is design and marketed by Apple Inc. In 2003, it was lunched in grey and silvercolour. It is much similar to the iPad mini with 64-bit Apple A7 processor along with M7coprocessor. In 2016, almost one billion of Apple products are actively in operation at the globallevel.Services delivered: 1

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