Promotional Strategy of Apple: Marketing Mix

This article discusses the promotional strategy of Apple and its marketing mix. It explores how Apple uses sales promotion, advertising, and personal selling to promote its products and services. The article also highlights the use of logo, photography, and trademark in Apple's promotion.

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Marketing is a fundamental phenomenon that is followed by
an organisation in order to attract and enhance market
capability and its targeted customers in timely constrained.
Marketing mix is a refer to the conjunction that is performed
with concern to consumer centric marketing which
furthermore incorporate with to maintain sustained focus
towards customers. The poster below provides basic
information promotion and its attentiveness that is performed
by Apple
.
It gives a specifically giveaway for this Apple uses a logo which
is its owned graphic symbol, logo and icon which get connects
with packaging, manuals, products, advertising material, web-
sites and promotional
The usage of photography is a campaign that assists to
maximise the effectiveness which doesn’t allow any artwork
layout.
Using a trademark such as logo, name, slogan become
identification of product and have an extremely valuable asset of
Apple.
Apple uses various platform to promote its products and services
that consist of various communication channel such as
advertising, sales promotion, public relation and personal selling.
It also involve Google digital advertising network and new
technology website. Apple has agreement with different
prominent website that is used to promote the services through
websites. Usage of personal selling is performed at store that
provides product-specific information with the aim to convince
the customer and visitors to make an order and purchase. There
are some stores at where old models get sold with proper discount
and also be bundled with other expensive product as well that
optimise corporate image.
The promotional strategy of Apple is by using special short
term technique under which adequate respondents get targeted
for instance, usage of sales promotion for money back
guarantees, rebates and lower purchase price. Commercial
advertisement is used by Apple as by launching new product
and services on the other hand print ads is used throughout the
product life. The sales promotion strategy is best of Apple and
with this ability of management to take its product and services
very distinct and also captivates as per other electronic stores.
Apple display all its products for its customers and for their
better experience that allowed the surf the web, experience
IPhone and its features, listen to Ipods etc. It takes a customer
into the comfort zone which also familiarise the products and it
is a major concern of Apple to develop is promotion
Marketing Mix
INTRODUCTION Promotion
It is an activity that is performed by an organisation in order
to communicate with marketing in suitable manner. It is
processed with the aim to increase market awareness,
creation and generation of sales, profit, brand equity and
loyalty. Apple is an American multinational technological
company that design and develop electronic product, online
service and computer software for its customers. Apple
promotes its product and service as from both print and
commercial advertisement and maintains sustained focus
about the strategies and techniques that is used by its
competitors.
CONCLUSION
It is concluded from the above that marketing is a essential aspect
that is used by an organisation in order to grab attention of
targeted customer. In addition, marketing mix is used to collect
and attract more of potential customer with this possibility to
enhance public attentiveness is increases.
REFERENCES
Deepak, R.K.A. and Jeyakumar, S., 2019. Marketing
management. Educreation Publishing.
Hackley, C. and Hackley, R.A., 2021. Advertising and
promotion. Sage.