Aristocrat and Fortescue: Stakeholder Analysis

This assignment requires a comparative analysis of Aristocrat Leisure Limited and Fortescue Metals Group. Students must examine their respective vision/mission statements, core values, Corporate Social Responsibility (CSR) practices, and stakeholder profiles. The goal is to identify both the similarities and differences in how these two organizations approach business and engage with their stakeholders. A SMART analysis framework is suggested for evaluating the effectiveness of each company's objectives.

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Introduction Of Management
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Contents
Introduction......................................................................................................................................2
Organization Overview....................................................................................................................2
Aristocrat Leisure Limited...........................................................................................................2
Fortescue Metals Group...............................................................................................................3
A vision or mission statement..........................................................................................................3
SMART analysis..........................................................................................................................4
Values of the organisation...............................................................................................................5
SMART Analysis.........................................................................................................................5
Corporate Social Responsibility/Sustainability...............................................................................6
SMART Analysis.........................................................................................................................6
Stakeholders mentioned in their corporate statements....................................................................7
SMART Analysis.........................................................................................................................7
Conclusion.......................................................................................................................................8
References........................................................................................................................................8

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Introduction
The report provides readers with a comparison in between the two companies on the basis of its
vision or mission statement, Values, Corporate Social Responsibility and Stakeholders profile.
A distinction between the organization vision and mission will allow in gaining a better
understanding. SMART objectives will be used to evaluate the effectiveness in between two of
the organizations.
Organization Overview
Aristocrat Leisure Limited
Aristocrat Leisure Limited is an ASX100 listed company. It is known as one of the world’s
leading providers of gaming. The organization is licensed in 240 gaming authority and function
in 90 countries. They have a team of over 3000 employees delivering outstanding outcome by
forthcoming the limits of modernism, imagination and expertise. They began functioning in
1953. They have been driven by an aspiration to generate the world’s greatest gaming
experience. For which they offer a diverse range of products and services. This includes
electronic gaming machines, social gaming and casino management. They believe in remaining
grounded at heart by remaining committed to entertaining the world(Aristocrate,2017).
Fortescue Metals Group
Fortescue Metals Group is one of the global leaders in the iron ore industry. The brand is
recognized for its culture, novelty and industry-leading expansion of world class infrastructure
and mining assets in the Pilbara, Western Australia. The company was founded in 2003 has
exposed and urbanized main iron ore deposits and build a number of important mines in the
world. They are producing 165 – 170 million tonnes of iron ore per annum. Meanwhile the

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Company has become a full-fledged largest global iron ore producer. It is focused on its vision of
becoming the safest, lowest and cost efficient and profitable iron ore producer. The company
includes four mine sites in the Pilbara(Fortescue, 2017).
A vision or mission statement
The vision of Aristocrat Leisure Limited is “To create the world's greatest gaming experience
every day". They understand the way in which the world is changing and implementing such
changes in order to gain cutting edge.
On the other hand, the vision of Fortescue Metals Group is “to be focused on being the safest,
lowest cost, most profitable iron ore producer”. For gaining competitiveness the company is
expanding its operations across borders.
SMART analysis
Specific – Yes both the organizations have a specific vision. They both want to grow themselves
in an effective way. The goals are specifically been mentioned in a better way. For the purpose
to gain efficiency it is important to manage the vision in a significant way.
Measurable – The goals can be measured in a manner that allow in managing the goals in an
effective way. The goals can be measured in definite mean by understanding the measures.
Aristocrat Leisure Limited is named as one of the most efficient way to manage the organization.
Whereas, Fortescue Metals Group has gained an effective market place by gaining better
position. They are however creating safest, lowest cost, most profitable iron ore producer. The
metal ore is rated as one of the most efficient iron ore in the world.

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Achievable: The goals set by the company are achievable and required to be managed. The
goals are achievable and vary depending upon both the condition. The goals are achievable and
depend upon various goals. The purpose of the organization is to meet the goals by gaining
effectiveness.
Fortescue Metals Group has a mission to meet the target. The target set by the company is
achievable and required to be managed in a significant way. The goals are made achievable on
each parameter in order to manage long-term sustainable goals.
Relevant: The goal of Aristocrat Leisure Limited is to match up with the relevancy. The purpose
is to contest modernism, imagination and expertise in order to gain competency. The vision
statement is concrete and valid keeping in mind the need of changing business needs. Meanwhile
for Fortescue Metals Group it is relevant to match up with the targets in order to gain relevancy
in gaining success. The purpose is to match up with the upcoming changes taking place in a
competitive business environment(Salib, et al 2015).
Time-bound-Both the organizations are meeting up with their targets within the permissible time
limit. The vision statement of Aristocrat Leisure Limited is matching up at all parameters. This is
bringing the organization close to its vision. On gaining long term sustainable objectives it is
evident from a business point of view to match up with the desired goals.
Values of the organisation
The core value of Aristocrat is to employee more talented people, advanced technologies and
creative brilliance. There purpose is to deliver world’s greatest gaming experience. This includes
esteem, bravery, honesty and excitement. The values form to be the heart of everything they do
and inspire support from business, people and communities.

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On the other hand Fortescue Metals Group has value to establish effective relationship with key
stakeholders. In this way they can work together to manage and create prospect for Aboriginal
people, build up communities, defend the environment and make stronger efforts.
SMART Analysis
Specific: Aristocrat understands the purpose of valuing people and develops itself by creating a
difference. In order to grow efficiently they are growing more prominently by marking
sustainable growth and result. Fortescue understand the purpose of establishing effective
relationship with key stakeholders. Both of the organization has a interest to grow in a multi-
dimensional way.
Measurable: Aristocrat do understand the purpose of creating value. This has enabled the
organization in gaining long-term sustainable objectives. The primary motive is to reach the
goals by creation of mutual goals. Fortescue has a purpose to deliver core value by managing the
value. The values are measurable in both the cases.
Achievable: Yes the value in both the cases is achievable. The goals of both the organization are
similar on each parameter
Realistic: Yes, both of the organization has realistic objectives. It is possible to attain the desired
objectives set by the organization in order to create difference.
Time-bound- Goals are time bound in nature and need to be delivered in a definite time-period.
Corporate Social Responsibility/Sustainability
Aristocrat Leisure Limited Commitment is to become socially responsible by incorporating
ethical and sustainable business advantage by behaving in an ethical way. They are including

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energy efficient program with a proactive strategies to gain effective result. This includes
stringent environment control and use of fuel efficient vehicle(Tai and Chuang, 2014).
On the other hand, Fortescue’s is committed to deliver positive social change by supporting
Aboriginal people in the Pilbara. They are eventually promoting variety in the workplace and
addressing ecological challenges. By doing so they are trying to eliminate climate change. This
forms to be an important element of the Company’s Corporate Social Responsibility (CSR)
strategy(Company Overview. 2017).
SMART Analysis
Specific- Aristocrat Leisure Limited has a commitment to meet up the social responsibility by
providing them with assistance whereas Fortescue has a responsibility to match up with the
expectation of people by overcoming different challenges.
Measurable- CSR results are tough to be measured on a long run. There are difficulties in
meeting the organizational goals with the CSR.
Achievable- yes, it is important for now to meet the expectations of the people. In this way the
organization is able to meet up different challenges.
Realistic- The goals are realistic and depend largely on the consistency of the organization. This
will allow in meeting the objectives.
Time-bound- The goals doesn’t depend upon the time-period. It will gradually affect the
individual in meeting desired objectives.

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Stakeholders mentioned in their corporate statements
Aristocrat Leisure Limited has a responsibility to provide maximum satisfaction to the
stakeholders. It is eventually important to match up with their expectations. In order to gain
competitive advantage it is necessary to meet up with the needs as stated by the people. Their
corporate statement has provided a list of people whose interest is attached with them. The
overall motive is to meet up with the organizational goals in order to gain objectives(Kianto, et al
2014).
On the other hand, Fortescue has a global vision to meet the expectation of the people working
with them. The primary motive is to match up with the expectation of the people by setting long
term sustainable objectives. It is important to match up with the upcoming expectations of the
individuals whose interest lie with the organization.
SMART Analysis
Specific - Aristocrat Leisure Limited has a responsibility to match up with the expectation of the
customers. It is only possible by matching up with the specific goals. Fortescue has a broad list
of stakeholders. In order to meet the goals it is evident to match up with the expectations of the
people
Measurable- The goals are measurable and required a long concentration on the objectives. In
order to gain effective result it is important to set goals that are measurable.
Achievable- It is tough to match up with the expectation of the people associated with the
organization. There is a necessity to make several attempts in order to create a clear difference.

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Realistic – The goals to certain extent are realistic and need to be measured in order to create a
valid point.
Time-bound- Stakeholder satisfaction is subject to so many points. It is tough for both the
organization to gain customer satisfaction (Investor, 2017).
Conclusion
To conclude, it is essential to understand the contrast in the vision or mission statement, Values,
Corporate Social Responsibility and Stakeholders profile between the two companies (Aristocrat
Leisure and Fortescue). Both the organizations are different in the way of carrying out the
business approach but have certain similarities as well.
References
Aristocrate,2017. Online. Available at: http://www.aristocrat.com/about Accessed on: 15 August
2017
Company Overview. 2017. Online. Available at: http://fmgl.com.au/about-fortescue/company-
overview/ Accessed on: 15 August 2017
Fortescue, 2017. Online. Available at: http://fmgl.com.au/community/corporate-social-
responsibility/ Accessed on: 15 August 2017
Investor, 2017. Online. Available at: http://ir.aristocrat.com/phoenix.zhtml?c=163688&p=irol-
IRHome Accessed on: 15 August 2017
Kianto, A., Ritala, P., Spender, J.C. and Vanhala, M., 2014. The interaction of intellectual capital
assets and knowledge management practices in organizational value creation. Journal of
Intellectual Capital, 15(3), pp.362-375.

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Salib, J., Sun, D., Wu, J., Wen, X. and Huang, C.C., 2015. Corporate Social Responsibility.
Tai, F.M. and Chuang, S.H., 2014. Corporate social responsibility. Ibusiness, 6(03), p.117.