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Introduction of Management Assignment Carsales

   

Added on  2020-05-16

10 Pages2790 Words62 Views
Leadership Management
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Running Head: Introduction of ManagementIntroduction of Management
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Introduction of Management 1ContentsIntroduction.................................................................................................................................................1Answers.......................................................................................................................................................11.Strategic approach of Carsales........................................................................................................12.Competitive advantage earned by Carsales.....................................................................................23.Internal and external factors affecting success of Carsales.............................................................44.Growth of Carsales through SWOT Analysis....................................................................................5Conclusion...................................................................................................................................................6References...................................................................................................................................................7
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Introduction of Management 2IntroductionThe purpose of this task to provide a brief overview of the activities of the company Carsalesinitiated to gain success in the target market. Carsales is one of largest automotive, motorcycleand marine classifieds company in Australia. The below mentioned details answers the questionsof the given in case study.Answers1.Strategic approach of CarsalesStrategic management approach refers to the approach under which an organization implementsand formulates action plan formed by the management in such a way that the company gainssuccess. This type of approach helps an organization to evaluate and assess both internal andexternal factor and mold them in such a way that efficiency is achieved for the company.Carsales adequately created and implied the strategic management approach in their businessprocess so as to achieve success in the target market (Robbins, et. al., 2016).Relating it to the case study, it shall be noted that the organization Carsales was originated with amotive to make car sales classified ad online. The CEO of the company noticed that all the adsfor the selling of motor vehicles were made on newspapers like The Trading Post etc. but Gregwanted to sell all these cars through online ads. So, with that motive, he founded the organizationCarsales which helped people to post ads online on internet. Adding to it he also strategicallycreated goals and vision which assisted the company in implementing the strategic approach inthe business. The organization analyzed the factors which can strategically affect the growth ofthe company in a positive way and how the management can initiate it in their process (Peppard,and Ward 2016). Further, the goal which the company developed was to compete with thebiggest firm present in industry of car sale classified ads; apart from this, the company alsoaimed to post ads of approx. 3000 cars on their website. But the company received acceptanceand profits from the market more than they actually expected (Fennis, and Stroebe 2015).After creating the vision and mission for the company, the management started the role ofevaluation of market feature which the company can use to satisfy the business activities
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