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Introduction to the Process of Innovation

   

Added on  2020-06-06

13 Pages3511 Words63 Views
Leadership Management
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Innovation
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INTRODUCTIONInnovation is that statement which is very essential for existing concern organisationstructure for making and developing creative goods and services. It define implementation newstrategies, plans and ideas which have not made by anyone. It is that function where an enterprisemodifies their current products and services which help in attracting large number of customer.Innovation refers to the unique idea, thoughts and methods which have been used for processingsome activities. This will assist in providing competitive benefits with respect to their toughcompetitors and help in gaining attention of large numbers of buyers at market place. Innovationassists firm in gaining competitive advantages and more market share as well as desiredcustomers (Herath, Cranfield and Henson, 2010). The report is based on A1 communicationwhich provides mobile phones and other solutions related to communication to businesses andconsumers. The main purpose of this project is to analyse different sources of innovation,management and commercialisation which should be assessed in an effective manner. TASK 1P1 Define innovation and determine its importance within an organisationInnovation refers to as a process which converts an idea into product which has beendeveloped according to preferences of customers. In other words, it can be defined as innovationis that application of approach which can be used by firm. It is important for an organisation tomake creative and advanced thought for attracting ample amount of customised Also theyrequired to understand the opportunities which come while doing innovation. So, if employeeshave creative thinking, then they are capable for making new ideas and thoughts for companyand such ideas can be applied for developing innovating products and services in proper manner.In A1comm. Innovation term can be accomplished as effective marketing share, its productivity,competitiveness, customer handling process and other important things (Hoque, Chishty andHalloway, 2011). This will play an essential role in managing and maintaining A1 comm.organisation culture. Also, innovating activities assist in improving performance of allemployees. Invention- It refers to making something creative which has ever been successfuladvance. This consider substantiate new method and technological ability in the merchandise. It1
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can be adoptive by an organisation when they are keep their site at large marketplace place andtrying to recapture for making creative and innovative products for their customers. Difference between innovation and invention is described as follows:BasisInnovation Invention DefinitionA specific idea or thoughtwhich has been evolved formaking innovating andcreating new goods andservices. It defines that term where aperson generates an idea whichhas never been made byanyone. Knowledge requiredSkills are required ininnovation activities such asmarketing, effectivemanagement and research. In invention activities,scientific skills are required. Impact on firmThis will help in carry outnecessary changes within anenterprise. It may bring modifications andsometime not necessary. ActivitiesThis activity is spread withinentire administration. In invention, the main functionis channel by doinginvestigation and developentire division.Value of creation for worker of A1 Communication:It assists in developing awareness of ability in the mind of workers which can aid inmaking innovative ideas.It assist in increase new abilities and cognition which can assist in rising their occupation.Development and betterment in effectiveness and efficiency of company worker.Significance of innovation in business organisation:It assistance in processing whole new and innovative products which are preparedaccording to the demand and need of customers (Huizingh, 2011).It assists in making business activities effective which help in developing the productsquality and efficiency. 2
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