Introduction the Modern Workplace PDF
Added on 2020-10-23
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Introduction the ModernWorkplace
Table of ContentsINTRODUCTION...........................................................................................................................1Background of Kellogg's company..............................................................................................1Goals and objectives of Kellogg's Company...............................................................................3Leadership and Management Behaviours....................................................................................5Team Behaviours.........................................................................................................................8Motivational theories.................................................................................................................11REFERENCES..............................................................................................................................15
INTRODUCTIONWorkplace is the most important area where all operational and functional task related tocompany can be performed which will be combination of leadership, management andmotivation as well. It is very much essential on the part of organisation to work according tostrength, skills and interest of people working within like employees. So the report lay focus onKellogg’s which is an American MNC company which is specialist in manufacturing packagedfood for is customers all across world. The report will be describing about background ofcompany, its goals and objectives and then about its leadership and management styles as well.Background of Kellogg's companyKellogg's is an American multinational food manufacturing company. It was founded byWill Keith Kellogg in 1898. Its headquarter was situated in Battle Creek, Michigan, UnitedStates.The company is producing foodstuffs for current and former patients. Later on it isknown as Battle Creek Sanitarium Food Company in 1901. It is producing health foods such ascorn flakes, Granola and caramel Cereal Coffee. Then the company got merged with Sanitas NutFood Company to become the Kellogg Food Company in July 1908 and then the company'sproduct is sold by the name “Kellogg's”. His brother fell out and W.K. Launched the BattleCreek Toasted Corn Flake Company on February 19, 1906. Then later on Will's renamed thecompany as Kellogg Toasted Corn Flake Company in 1909, then in 1922 the company named asKellogg Company. In 1930 Kellogg's company hours of doing work is 30- hour work weeksfrom the usual hours that is 40. The company reduced the working hour so that workers are notcome in depression because of work pressure. From 1968 to 1970 the slogan of the company thatis “Kellogg's puts more into your morning” was showed on the television on Saturday. In 1983Kellogg's U. S. Market share was gone down to 36.7%. In 1983 ready to eat cereal market has itsworth of $ 3.7 billion at retail sector and totaled $ 5.4 billion by 1988 and expanded three timesas fast as the average grocery category(Sethi and Bafna, 2018).It also introduced new products like Crispix, Raisin Squares and Nutri-grain biscuit. Thecompany is performing better than its competitors. In March 2001 Kellogg's has its largest sharein the market. It also acquire Morning star Farms and kashi divisions or subsidiaries. It also ownsthe Bear Naked, Natural Touch, Cheez-it, crackers etc. Kellogg's is a member of the WorldCocoa Foundation. In 2012 Kellogg's became the world's second largest snack food companyand it acquire the potato crisps brand pringles from Procter & Gamble for $ 2.7 billion in cash.1
In 2017,Kellogg's acquired Chicago based food company Rxbar for $ 600 million. It also openedthe new corporate office in Chicago's Merchandise Mart for achieving success in the globalmarket. It also introduced the organic brand , vegan and plant based cereals with no addedsugars. In 2018 it decided to stop their operations in Venezuela because of the economic crisis inthe country. Various methods are used in the company to promote the product and its brand. Thecompany also publishes a book named as “A New Way of Living” that encourage readers how toachieve a new thing in the life. It sponsor the USA gymnastics and produces the Kellogg's Tourof Gymnastics(Desai, 2017).Case study of Kellogg'sThe vision of the company is to enrich and delight the world through foods and brands.The purpose of the company is to nourish the families so that they can grow and flourish.It believes in promise and possibilities. It thinks that every day brings an opportunity for thecompany to enhance its vision and purpose. They believe in the ideals and commitment of itsfounder dedication towards work and people. It promotes an environment of doing workeffectively and work beyond boundaries. It also believes that doing work together makes thework doing better and efficient. The company motivated its employees by providing quality andinnovation. They created first ever breakfast cereal and then forms an entire industry. It becamehousehold name and a trusted mark in the market. The way of doing work by W.K. Kellogg'sinspire every people to do work. It believes that doing work together emphasize the moments ofdelight for people around the world with the brand.As company is growing continuously its people are also growing with it. As byfollowing the value based culture in the company it creates a rapid success in the futureeveryday. Kellogg's believed that innovation is the priority in the company that never stopsworking. It started with a single corn flakes and then expand its share in the market.Workplace of Kellogg'sThe place of work in the Kellogg's has a considerable comfortable environment for thepeople where they enjoyed the work and they are not expected that they are rewarding of it andalso satisfied with the work place. Employee motivation plays an important role in the company. As in Kellogg's employees are motivated that can improve their efficiency of doing work. In aresearch it was suggested that motivated employees are more happier at work. They are satisfiedwith their work and take less leaves from work. They are loyal an work with more enthusiasm in2
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