Usage of Information and Communication Assignment 2022

Introduction
The usage of information and communication expertise and the internet has become an
integral part of modern business organisations. One of the issues that have emerged as an
issue of great interest over recent years is the “Using social media for communication in
business organisations." The work would involve discovering varied literary sources to
enable gaining insights into the said contemporary business issue.

Source 1
Cardon, P., & Marshall, B. (2015). The Hype and Reality of Social Media Use for Work
Collaboration and Team Communication. International Journal of Business
Communication, 52(3), 273-293.
The work makes use of the survey method to gain insights about the frequency of
implementation of various channels of the social media, the effectiveness of social media for
team communication and attitudes of the members towards social media use. It has been
highlighted in the work that the traditional method of communication that is the email is still
the most preferred use of communication. However, the agility in the social media demands
the managers to be in line with a new framework of tools namely the blogs, wikis and others
to collaborate within the teams. The article studies how the embracing of the social media has
emerged over the years to the usage of the tools like wikis, forums, instant chat blogs, RSS
feeds, microblogs, messaging, opinion polls, file sharing, bookmarks, and others. The work
leads to the conclusion that the future holds even greater potential for the implementation of
the social media channels for communication within and outside the team because the social
media tools were the first preference for Gen X and Gen Y professionals.
Source 2
Graham, Avery, & Park. (2015). The role of social media in local government crisis
communications. Public Relations Review, 41(3), 386-394.
The source is centred on the management of the crisis and the crisis communication
within the local government enterprises. The work is useful as the comprehensive literature
review is conducted on the relationship of social media and government, benefits of citizen
engagement, and the moderators of the utility of social media. The study states that the local
governments can reach the citizens timely with the social media use and the results are better

as compared to the counter agencies that do not use social media. Further, it has been also
stated that the psychological benefits are obtained with the social media use and can be
extremely useful during the management of the disasters in the rural areas where the
population is more or less isolated.
Source 3
Baruah, T. D. (2012). Effectiveness of social media as a tool of communication and its
potential for technology-enabled connections. International Journal of Scientific
and Research Publication. 2(5).
The above work sheds light on the growth of the social in varied areas such as
marketing, which not only bridges the gap between the consumers and management but also
leads to saving of time and cost of travelling for the meetings and other purposes. The use of
the survey method and the observation method represent that the work uses both the
quantitative and qualitative techniques to appraise the usage of social media as the
communication channels. The literary work is different from the previous two in terms of the
visual appeal and includes the graphs and figures to make the information stated therein easy
to understand.
Source 4
Treem, J. & Leonardi, P. (2013). Social Media Use in Organizations: Exploring the
Affordances of Visibility, Editability, Persistence, and Association. Annals Of
The International Communication Association, 36(1), 143-189. doi:
10.1080/23808985.2013.11679130
The above work is a collaboration between, the authors Leonardi who is expert in the
field of organisational behaviour, with author Jeffery Tream. The work is aimed at studying
the integration of organisation and technology in the modern business environment. The