Introduction To Business

Introduction To
Business

Table of Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Evaluate a partnership as a type of business organisation within the context of Yoghurtology
Frozen Yoghurt shop..............................................................................................................1
Use of Porter's five force framework.....................................................................................2
Discuss macro environmental factors.....................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5

INTRODUCTION
The partnership firm refers to the association of two or more individual's who carry on a
business organisation together in order to share profit and loss. As it is considered as a most ideal
form of organisation because it requires moderate amount of capital as well as diversified
managerial talent. The case of “YOGHURTOLOGY FROZEN YOGHURT SHOP” is chosen
which is a partnership firm that owned by the Frank Jones and Peter Jackson jointly eighteen
months ago. Now they want to diversify their product range along with the market expansion so
it requires to prepare a report which includes the evaluation of partnership firm, porters five force
model as well as macro environmental factors for their successful diversification.
MAIN BODY
Evaluate a partnership as a type of business organisation within the context of Yoghurtology
Frozen Yoghurt shop.
Partnership termed as a form of organisations in which two or more persons share their
ownerships, profit, loss as well as have liability to manage day to day working and make
effective decisions jointly. For this, a partnership deed is prepared which is to be required for
classifying the terms and conditions along with the all details of all partners in detail as it is
necessary for all partnership firm because it is essential consideration of legal formalities of any
corporations. It also said that partnership firm is established by legal agreement among all
partners and mutually understanding between all (Namada, 2018).
Within the context of “YOGHURTOLOGY FROZEN YOGHURT SHOP” there are two
partners in this business that named are Peter Jackson and Frank Jones. They mutually agreed on
the single terms and conditions and open a shop in busy Bullring shopping centre in Birmingham
that is an ice-cream parlour which mainly specialise in offering frozen yogurt. Both the partners
have strong knowledge and experience in hospitality sector as they earlier employed at hotels or
restaurants at a good position. Both decided to establish shop as jointly and each one contributed
£30,000 that was invested in securing the lease on shop for the time period of three years and
ensuring the requirement of working capital that required for the daily operations. As per their
partnership they gain many advantages or benefits which helps in strongly increasing their sales
as well as revenue.
Benefits of partnership firm with respect of YOGHURTOLOGY shop: