Introduction to the Business

This presentation provides an introduction to the business of Starbucks, focusing on its marketing function. It discusses the marketing mix and various marketing activities performed by Starbucks. The presentation also assesses the effectiveness of marketing in Starbucks and provides recommendations for improvement.

Starbuck is undertaken as the well developed entity that performs their functioning at
above 30, 000 areas across the world. Its headquarters is in Seattle, Washington. This
acquires the huge share of market into their domestic country as well as whole other in a
foreign country states.
Introduction to the business

The entity that has been undertaken for marketing function is Starbucks. As this is one
of the well known company that are excel into their functioning that is their coffee as
well as other edible goods. Moreover, the organization provides whole the goods as
well as services into much easy way. Starbucks facilitates the effective among whole
qualities for into their offerings although it charges as per that. In addition to this the
key success of respective entity into marketplace owe to marketing potential which are
consider through firms.
Justification for choice of function

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As Starbucks have board range of practices which demands for the efficacious activities to
be performed through administrative. Moreover, the description about the whole aspects
of marketing as well as their functions would facilitate an effectual strategies for
appropriate policies and process of marketing.

Marketing as a function
The marketing into Starbucks is considered as an integral functions which is
accountable for whole aspects that enhance the procedures of marketing within entity.
Along with this, the marketing is broadly performed in limitations of Starbucks.
Respective functions may be highlighted in respect of effectual an outcome that firm
obtains after the efficacious activities as well as performance of this function.

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The marketing function is not other than front office, human resource and many others.
Additionally, the marketing is categorised into various sections within entity. In
addition to this, these functions have several channels for effectual performance as well
as development of firm’s functioning. This channel incorporates the consumer
relationship, media, advertisements and others.

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Along with this, the marketing function is integration of whole that practices which
interrelated with brand relationship, sales and advertisements within marketplace. also,
this function in Starbucks are utilised for effectual business development through
executing whole essential marketing management principles.

These principles are usually performed as the direct to manager regarding how to do the
facilitated activities as well as determining the appropriate approach for same.
Therefore, overall marketing function assists into brand promotion of products.
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Within Starbucks, the function of marketing are mainly utilised for developing the
stronger brand as well as consumers’ connections for getting higher number of
connections with potential clients as well as for monitoring both external as well as
internal factors of firm which have affects upon their business. These specific practices
assist them to maximise the profit as well as enhance the brand value of respective
entity.
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The crucial of marketing functions are may be understandable into kinds of marketing
mix which encompasses with seven key marketing P’s related to Starbucks. All of them
are discussed below:
Product: The ranges of product into Starbucks that vary from fast food items, coffees as
well as whole forms of snacks and beverages.
Model to discuss the Marketing functions in
Starbucks

Price: The whole products and services price that is facilitated in respect of Starbucks is
premium. Additionally, the price is ascertained upon whole cost with effective
profitability.
Place: The place is identified as selling areas, Starbucks sell their offerings on above 30,
000 physical stores as well as upon several kinds of online providing platforms in
addition with their own sites as well as user friendly application
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Promotion: Starbucks is considered to be renowned firm into their industry as well as
they have faith in simplicity with higher quality, they utilises print media and social
media for efficacious promotion of their future goods and events.
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Process: Starbucks comply the various pattern of whole process into entity like the
method of manufacturing, distribution and many others. Moreover, their production
procedures undertakes in an eco- friendly way.
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People: Starbucks effectually manages their human resources within appropriate norms
of government legislation of Employees act. Moreover, the staffs are provided with
training and development programme for enriching its understandings competencies as
well as base.
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Physical evidences: The Starbucks physical evidences have its essential approach
towards all stakeholders. Ranging from menu or leaf let to their providing cup each
evidence into entity leaves a distinct remarkable.
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Telemarketing- the telemarketing of Starbucks is not so varied but much
impactful and strong in terms of building the effective relation ships with
existing customer.
Marketing activities of Starbucks

Personal selling: Personal selling is considered as one of the essential part of
marketing function into Starbucks, this focus upon developing remarkable
impression during sales through personal connections.
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Public relations: This is the accountability as well as duty of marketing manager to
assist in developing profitable outcomes of Starbucks with particular base of market.
Moreover, the effectual public relations of respective firm into form their followers
within potential audiences.
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After sales: After sales process of Starbucks is much effectual as well as efficacious in
respect to maintain greater affairs with existent as well as last consumers. In addition
to this, entity utilises specific measures like offers and complimentary treats to their
post buyers with intent to involve them into re buying as well as interacting with
brand.
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This is identified that marketing is the much essential function of Starbucks as well as
have been the fundamental cause beside organisational development and growth at
international level. Through way of implementing efficacious practices of marketing, the
undertaken firm become competent to attract huge of individuals at an individual’s point.
Apart from this, it is suggested that Starbucks may tapping benefits of social media as
well as digital marketing in well defined way for enhancing their existent level of sales as
well as profitability.
Assessment of effectiveness of function in business and
recommendations

As Starbucks is undertaken as the most renowned entity within their industry so they use
the premium pricing strategy for their offerings. As this assists them to gain higher
profitability, developing difficult barriers for entering of competitors as well as enhancing
their brand value for whole firm’s products.
Which pricing strategy Starbucks comply for their
offerings?

The various marketing activities that are performed within Starbucks are personal
selling, public relations, telemarketing and many others. All these activities assist
them to promote their offerings and enhance brand value in effective and efficient
way.
What are the various marketing activities does
Starbuck performs?

Festa, G., and et. al., 2016. The (r) evolution of wine marketing mix: From the 4Ps to the
4Es. Journal of Business Research, 69(5), pp.1550-1555.
Al Badi, K.S., 2015. The dimensions of marketing mix. Journal of Management and
Organizational Studies, 2(1), pp.136-142
References