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Practical Digital Marketing

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Added on  2022-12-23

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This document provides an overview of marketing, digital marketing, and social media marketing. It explains the concept of marketing, the marketing mix, and the communication mix. It also discusses the importance of digital marketing and social media marketing for contemporary businesses. The document includes examples of effective social media content and explores different digital marketing models.

Practical Digital Marketing

   Added on 2022-12-23

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Practical Digital marketing
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Contents
PART 1............................................................................................................................................1
Explain what marketing is...........................................................................................................1
Define the marketing mix and where communication mix fits...................................................1
Describe digital marketing...........................................................................................................2
Explain social media marketing...................................................................................................2
Define why digital marketing and social media marketing are all crucial to contemporary
businesses....................................................................................................................................3
PART 2............................................................................................................................................4
Demonstrate two examples of social media content that really works........................................4
Models and standards for digital marketing................................................................................6
Explain why you think the social media content is effective......................................................7
REFERENCES................................................................................................................................8
Practical Digital Marketing_2
PART 1
Explain what marketing is
Marketing is considered as activities that firm undertakes for promoting or selling the
products or services. Moreover, marketing incorporates endorsement, selling as well as
delivering produced products to targeted individuals or other ventures. In addition to this,
marketing is undertaken as regulations that incorporates overall actions that an entity assumes to
describes the clients is also their responsibilities as well as various involves thank you mails,
playing golf’s along with potential customers, return calls as well as emails quickly as well as
meeting with clients (Das, 2021). Furthermore, at their initial level, marketing seeks for
matching a product’s development as well as consumers ultimately which assure profitability
margins. Also, the key intent of marketing is to form sells effectual. The aim of marketing is to
know as well as comprehend the clients so effectively so that offerings fits them as well as sells
themselves without putting more efforts. Along with this, marketing have to results into
customers who is ready to purchase. Also, whole that has to be required thereafter is to develop
the goods as well s services available.
Define the marketing mix and where communication mix fits.
Marketing mix is undertaken as the set of practices or actions which firm utilises for
advertising as well as promoting their products and brand within market areas. Moreover, this
incorporates mainly 4P’s as well as description related to this is mentioned below:
Product: This is considered as aspects that firm produce for meeting the requirements as
well as desires of targeted customers. Additionally, for effective marketing of offerings,
this is vital to determine what discriminates this from challenging goods or services.
Also, this is effective for analysing if other offerings may be marked in combination with
this.
Price: This is undertaken as cost that is invested through firm for buying raw material,
machinery and others. Also, it is the amount that customer pay in respect of the products
or service provided to them. Moreover, this usually depends upon clients that perceived
quality or value is understandable as value support price (Heinze and et. al., 2020).
Place: This describes the areas as well as channels in which products or services are
available for undertaking its advantages. Moreover, it is associated with both online as
1
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