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Marketing Mix of TESCO
Introduction
TESCO company has a huge range of product
offering in their various stores and it s according to the
customers choice , they are selling products like
beverages, bakery products, frozen food, home
appliances , toys , gifts etc (Blut, Teller and Floh.,
2018).
TESCO has more than 6900 plus stores in more than
11 countries and it is large supermarkets which sells
groceries and small range of non-food items. TESCO
is top share's holder in the UK retail market which is
around 24 % which shows their good hold in UK
market.
Company is using the social
media platforms to advertise their
product because it is the best way to
target their customers, and they also
approach celebrities to use their
products and promote at their social
media account (Wu, and Li., 2018).
This makes customers aware about
their new products.
Promotion
Recommendation
In order to improve its sales and
revenues, TESCO should use promotion
campaigns and this will be helpful; in
attracting more consumers towards the
brand. Furthermore, enterprise should
interact with consumers thorough mobile
application. This would be better way to
promote its products and services.
Competitor strategy
ASDA, Sainsbury are using website to
promote the brand. They are still using
traditional methods of promotions such
as TV advertisement.