Marketing Mix and Promotion Strategy at Tesco
1 Pages632 Words95 Views
Added on 2023-01-05
About This Document
This document provides an overview of Tesco's marketing strategy and its impact on firm growth. It discusses the four elements of the marketing mix: product, price, place, and promotion. The document also explores Tesco's promotion strategy, including its use of multiple channels such as social media, TV, magazines, and radio. Additionally, it highlights the digital marketing tools used by the company and its collaborations with influencers and celebrities for product promotion. The document concludes with a discussion on Tesco's efforts to address criticism and control its promotion strategy effectively.
Marketing Mix and Promotion Strategy at Tesco
Added on 2023-01-05
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