Analysis of Environmental Factors Influencing Cancer Treatment

The provided document is an analysis of environmental factors influencing cancer treatment. It includes a list of references to relevant research papers on topics such as tumor micro-environment heterogeneity, internal environment analysis, and the use of the wiseboard model in hospital settings. The assignment also provides summaries of articles discussing the influence of tumor micro-environment on therapeutic response, the role of HGF secretion in innate resistance to RAF inhibitors, and the importance of Wnt activity in defining colon cancer stem cells.

INTRODUCTION TO
BUSINESS

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................1
INTRODUCTION...........................................................................................................................2
TASK 1............................................................................................................................................2
1) Analysis and commentary of macro United Kingdom environment in British Telecom.......2
2) Commentary and Analysis of micro environment in British Telecom...................................5
3) Analysis of Internal environment related to British Telecommunication company...............9
4) Commentary and analysis of internal, micro and macro environment in context to SWOT
analysis......................................................................................................................................11
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15
.......................................................................................................................................................17

EXECUTIVE SUMMARY
British Telecom is a big telecommunication company of United Kingdom. It provides the
better internet and communication related services to its customers. This company faces many
issues on this telecom sector such as communication tools, increased competition level, reduction
in voice revenue, development of high speed internet services and many more. IT is necessary
for firm to focus on these issues and reduce their impact from business. Under this report, firm
determines the SWOT and PESTLE Analysis for reduce their impact from business.
1

INTRODUCTION
Business refers to a system related to exchanging of services, goods, money for earning
profit. It is an organised system of human activities in which includes buying and also production
of services and goods in order to selling for for earning more and more profit. Business is related
to manufacturing and also purchasing of goods and services in exchange of money and
maximising profit. British Telecom is a largest telecom organisation in United Kingdom country.
It is a holding firm and it provides the services of long distance telephone and local (Albert,
Werhane and Rolph, 2014). The British Telecommunication company provides the services
related to mobile telephony, IT services, Broadband Internet, Fixed line Telephony etc. The main
motive of this company is to developing its business. In this given business report mentions
about the commentary and analysis of United Kingdom macro environment under which British
Telecom operates its business. There is also an analysis of micro environment given under this
business report. Under this given assignment discussion about an analysis of an internal
environment of British Telecom.
TASK 1
1) Analysis and commentary of macro United Kingdom environment in British Telecom
Macro environment refers to a condition under which economy as a whole exist rather
than a specific sector. It consist the trends in GDP (Gross Domestic Product), employment,
fiscal, monetary, policy, spending power of people. The macro business is connected to business
cycle opposed to performance level of people of a person in a business sector. The micro
environment includes those factors under which a business firm operates its business which can
impact on its performance level. This environment mainly impact on the customers directly and
also impacting the willingness and also abilities to spending power of people. From the micro
environment, British Telecom company faces many challenges and also issues in conducting a
business. In order to this, it is necessary for the management of British Telecom to identify all
the macro factors and then try to reduce their impact on business and its operations (Bao, Chern
and Shen, 2012). It is the responsibility of manager to identify all those factors which impacts on
the performance level of firm. In context to this, it is necessary for firm to use and apply some of
the drivers of change at the workplace. Drivers of change is a common factor that gives its
contribution in the growth and development of specific business. British telecommunication
2

business firm is a big company and it operates its business in an effective and proper manner in
order to satisfy the needs of its consumers. There are some of the main key “drivers to change”
given below as above:
Machine to machine and Mobile money- These two are the most important factors
which can increase growth and productivity of business. It allows the providers of
telecommunication to peruse about the streams of new revenue (Berkes and et. al., 2011). These
both are very helpful changing the perception about the communication. With the helps of
mobile money, consumers can easily transfer money or can sat do the money transactions in an
easy manner. On the other hand, machine to machine is a very effective way of communication
line. Both are the very effective drivers of change which increased the growth rate and large
number of people using the mobile money.
Cloud Offerings- It refers to the thriving opportunities for reducing the cost,
transformation related to the OPEX and also CAPEX. It is helpful in reaching to the new
segmentation of consumers and also the businesses. It provides the OTT players, M2M platforms
and also social networks. It provides the good communication services in order to increase the
business as the enablers of the cloud services and it is helpful in increasing the effectiveness and
providers of communication from the outsourcing part.
OTT Players- In this includes the VOIP Players and also social networks those are the
fourth face. This industry try to increase itself and also provides chances to those people who
want to connected to the digital world. The British telecommunication company provides the
new opportunities to the people and also give them the effective opportunity to its new users. It
provides the good communication networks to people.
Convergence to an all-IP network and LTE- These are the key enabler of some of the
other forces, increasing development of peer- to- peer interaction and also the transactions
(Bharadwaj and et. al., 2013). It is helpful in separation among the services and also bearers,
threating to the provides of telecommunication by adding some of the added values.
Along with this, there are some of the macro factors those can influence on the British
company:
Political factors- From changing in the political parties and also government their rules
and also policies are changes. It will badly impacted on the performance of firm. The issues and
problems related to the regulations and rules come up rapidly. It is necessary that government
3

should come up an idea about handling of the telecom industry in an effective and proper
manner. The internet and also WIFI both are the most essential part of people life. In the
telecommunication sector, this environment is very risky and mostly develop the bad impact on
business. In this sector the risks can be related to the network licensing, spectrum of national
radio and also some regulations related issues in context to the trade barriers. These all are the
problems can be impacted on the operators of network (Bissell and Hines, 2011). So, in order to
this it is necessary that government should be try to make some of the effective regulation under
which firm can operate its business in an effective manner and for this the government stability is
necessary.
Economic factors- IN the telecommunication sector, role of this factor is very necessary.
The main components of this factors are recession, inflation, economic rate, interests etc. The
big impact of this factor is recession. At the time of recession, there were many people stop using
telecommunication. At that time, the services of cellular has been slows and the landlines
services has been increased. After passed recession, the spending power of customers on
telecommunication increase and from this the productivity of this sector also enhanced. On the
other hand, from inflation interest and also growth rate are greatly impacted in this sector. In
context to attracting the large number of people towards the services of company, British
Telecommunications works on enhancing its services and also provides the additional services.
Social factors- Under this, there is a big role of society people. It is necessary that at the
time of conducting business and its operations, it is necessary for firm to follow all the rules and
also norms of society. If it will not do this, then its impact will be bad on business. It is the
responsibility of British Telecommunication company to introduce the new services and also
provides the good communication services from which each and every people can be connected
to the each other. It will be helpful in developing the positive impacts on the people ODF
society. The safety of customers is first priority of company (Bohner and Peterson, 2012). It is
the duty and also a responsibility of cited form is to keep safe and secure all the data of
customers properly.
Technological factors- Under this sector, there is a more requirement of technology. For
making its services effective, it is necessary for company to sue new and advanced technology in
its business. In order to providing the high speed internet services, British Telecommunication
sues the latest machineries and also technologies in its business services. With the help of this
4

large number of consumers will be attracted towards the services of firm and from this the
productivity of British Telecommunication business organisation ill be increased. In this sector,
cloud computing and also computer enhances the productivity of business.
Legal factors- Internationally, this factors provides the big risks to the providers of
telecommunication services. There are many laws or legislations which British
Telecommunication company uses at its workplace like employment law, health and safety act,
discrimination, labour laws etc. For the welfare of staff members (Coley and Kershaw, 2010).
But apart fro these all, it is most important that this firm should be use the privacy act for keep
securing the data and information of staff members as well as consumers.
Environmental factors- In telecom sector, environment plays a necessary role. It is
necessary that environment should be proper other wise some times there are obstacles arise in
internet and from this the speed of internet slows down. From this, people do not use properly of
internet and they are dissatisfied from the services of company. In context to this facto, it is
necessary that firm should be more focus on reducing the environmental footprint and also waste
management. From this an intensity of carbon will be minimised. From, this the positive impact
will be develop in the mind of consumers regarding the services of firm.
These all are the macro factors on which firm should be work and also try to reduce their
impacts on the business of British Telecommunication business organisation.
2) Commentary and Analysis of micro environment in British Telecom
Micro environment refers to those components which are concerned to those areas of
business which can impact on the performance level of company and also its decision making
process. In the micro factors some of the effective components are included such as competitors,
consumers, suppliers, channel of distribution, stakeholders, shareholders etc. So ion context to
micro environment, it is necessary for firm to work on controlling all these factors which impact
on performance level of business (DeMaria and et. al., 2010). These all factors cam be impact on
the productivity and also development of business.
Stakeholders plays an important and also most necessary role in the business and also in
its operations. The main stakeholders of the British Telecommunication company are consumers.
Employees, government, non- regulatory bodies etc. These all can be negatively as well as
positively impact on the business, policies, activities and also its objectives. This firm always
5

take care the needs or requirements of all its stakeholders in order to increasing its productivity.
Some of the stakeholders of British Communication organisation given below as above:
Consumers- The main focus of this company is on its consumers. This firm full fills the
demand of customers. In order to attract the large number of people towards the company's
services, British Telecom company works to offering the effective and also attractive services
and goods on the basis of their demands and needs (Galí, 2015). This firm needs to regularly
improvement in its existing services and also introducing new services.
For an example- British Telecommunication invests £2.5 billion money on introducing
the Fastest Broadband services in United Kingdom.
Suppliers- British Telecommunication has its big supply chain internationally. This
company needs those suppliers which can deliver raw materials, services and also components
that will gives the competitive advantage to the business of British Communication company. In
context to this, quality and also cost are necessary consideration. The main focus of British
Telecommunications to mainlining or developing the relationship with its suppliers. In context to
this, it is the duty of manager is to choose a right supplier who are provides the raw materials on
proper time period and reasonable cost. From this firm, can produce its products and services on
proper time period.
6
Illustration 1: PESTLE Analysis
(Source: PESTLE Analysis, 2016 )

Society- IN order to develop the positive affect on society, it is necessary for firm to
provide the effective and also good quality of services to its customers. It is the responsibility of
the manager does not harm the environment of society from the process of business. It will be
impact positive on consumers. If in case from the process of company and also any other
activities, there will be arise any environmental disturbance and also pollution then it will
develop negative impacts on business (Greaves and Maley, 2012). In order to attracting the large
number of people towards the services of company, British Telecommunication organisation
takes some of the environmental initiatives and also conducts some of the effective activities for
the people of society. To the people of society, the cited company provides the effective internet
services. For making improvement in the business, British Telecommunication company can
make its big contribution in order to tackling the social exclusion.
Government- It is necessary that British Telecommunication company should be comply
with the all rules and also regulations of company which are formulated by government of
United kingdom. This stakeholders impacted on the business of British Telecommunication in
many different ways. The government set some of the different legal and also technical needs.
Employees- It is necessary for the management is to provide all the benefits to the people
and also take care their health and safety (Hernandez–Gea and et. al., 2013). In context to this,
the success of firm is based on the employees working performance. Manager should be provide
training to its staff members in order to increasing their skills and also productivity.
Porters Five Forces
Threats of new entrants: Since the telecom technologies requires heavy capital
investment so the chances for new entrants are limited. Irrespective of the there are many new
entrant which comes in telecom industry like Idea is growing very rapidly and the growth rate is
much higher than the top services providers. Therefore in order to compete with the new entrants
the British telecom industry should need to formulate and implements certain polices and
strategies to face the challenges that would arises while entry of new telecom company. They
should need to upgrade their services so as to compete the existing as well as new telecom
industry.
Intensity of competition among rivals: British telecom industry has strong rivals or
competitors in telecommunication sector such as Vodafone and BSkyB. All these companies are
providing similar services with the same capabilities. Therefore it is required for the British
7

telecom industry to enhance its investment and should work hard in order to expand its network
that helps in competing with their rivals. Therefore in order to compete and survive in the
telecom industry for long terms the company should need to invest and upgrade their services
than their rivals.
Bargaining power of Buyer: As the buyer or subscribers can easily switch to other
telecom industry for better quality of services therefore the British telecom company should need
to concentrate and contribute towards the quality and cost, along with the buyer's profitability
helps in determining buyer's bargaining powers. Therefore some attractive plans and
subscription should be formulated in order to attract the buyers towards their telecom industry
which indirectly helps in getting strong position in front of their competitors. Therefore in order
to get higher large no. of customers the company need to provide reliable services so as to
provide maximum satisfaction to their customers.
Bargaining power of suppliers: The supplier for the telecom industry includes
 network infrastructure provider
 Information technology support
 passive infrastructure providers
 telecom equipments manufacturing-leading handset manufacturers
On analysing the industry it is evident that infrastructure suppliers wield immediate degrees of
bargaining power over the service provider because of necessity of infrastructural support such
as network towers, high-tech broadband switching equipments etc. Therefore in order to sustain
and survive in telecom industry it is required to innovate and strengthen the bargaining power for
suppliers.
Threat of substitute: Easy availability of substituted products has a major threat for the
successful survival of any organisation therefore it is required for the said company to cut their
prices its product on the other side it is also difficult for the company to make profits. Therefore
the British telecom industry should need to improve their products in terms of performance as
well as also need to minimise the prices of their product. Cable TV and satellite operators are
such examples of substitute products. The one product damages the others products in terms of
prices, quality and performance. As the people searching for others products or services that can
perform the same function as the industry's products. Therefore the demand for substitute
products can also diminishing the demand for industry's products and services.
8

3) Analysis of Internal environment related to British Telecommunication company
An internal environment of an organisation is related to those elements in which
management and also staff members are included. The main focus of managers is on controlling
and also managing the activities and also operations of business (Junttila and de Sauvage, 2013).
The British Telecommunication company provides all the effective services to the people on the
basis of demand of consumers. It is the duty of manager to use the good organisational culture
which which all the people can work properly. In order to maintaining an internal environment in
a proper manner, it is the duty of manager to focus on maintaining and also developing the
effective communication among the staff members. With the help of this productivity and also
development of firm will be enhanced in an effective and also proper manner. For knowing about
the internal environment, manager should conduct a research programme and identify all those
factors which impacts on the performance of business. In British Telecommunication, the
relationship between the management and also employees is good and also effective. They work
for achieving the organisational goals in a given period of time. There are some of the important
internal factors which impacts on the business performance of British Telecommunication:
Capabilities- It refers to the abilities and also power for doing something. It is related to
the employees of an organisation. In order to achieving the organisational goals on proper period
of time (Kolmanovskii and Myshkis, 2013). For enhancing the capabilities of the staff members,
managers should provide training to the employees. Employees are the most important resources
of company which contributes its skills and also capabilities in order to gain the competitive
advantage and also achieving the organizational goals in a given period of time. The British
Telecommunication company provide the effective communication services to its people in order
to satisfy their needs and wants. This firm also conducts the CSR
(Corporate Social Responsibilities) activities for people of society (Konopleva and Jordan,
2011). The management takes some of the effective initiatives for the people of society in order
to develop the positive impacts on business. From this the large number of people will be
attracted towards the services of company. It will be the strengths for business of British
Telecommunication. The capabilities of an organisation are intangible which can not see and also
touch. The strategies of business can create new capabilities for making the business stronger.
Capabilities are related to the skills of a company at integrating the resources of a team from this
employees can be used their capabilities in an effective or proper manner.
9

Skills- If in staff members the skills will be good, then they can do their work in an
effective manner. In order to increasing the capabilities and also skills of staff members,
employer of British Telecommunication company gives training to them. With the help of this
they all will do their wok effectively and also achieve the organisational objectives and tasks
with in a particular period of time. If there will be the good skills to people, then in this case they
will be perform well and also give their effective contribution in organisational objectives. In an
employee, communication, interpersonal, technical skills are very necessary. If in a person,
commination skills will be good then it will interact with any person in an effective and also
proper manner. It will be helpful for business (Rappaport and Smith, 2010). In context to
achieving the gaols of company, it will be the strength for business. It is necessary that manager
should give the tasks to employees on the basis of their skills and also abilities. If the given
activities will be according to them then in this case they will be chive in an effective manner.
Resources- These are very necessary in doing the business activities in an effective and
also proper manner. If the resources will be proper to the company then it will do its activities in
a proper and also effective manner. It will be beneficial in the development and also productivity
of the business. The resources are like as the assents for company under which the value of brand
and also people are included. It is necessary for the manager to develop the resources on the
basis of capabilities of company and also reduce the weaknesses of firm. The resources can be in
the form of tangible and also intangible. In context to this, it is the responsibility of British
Telecommunication manager to manage all the resources in an effective and also efficient
manner.
Tangible resources
 Financial resources- It refers to an ability to develop and manage the funds for
business internal activities.
 Organisational resources- Under this the structure related to the formal reporting
of British Telecommunication and also formal, coordination system and planning
are included.
 Technological resources- It means form should adopt new technology for making
the services effectiveness (Safarani and et. al., 2012). Under this includes stock
of technology like for an instance trademarks, patents, trade secrets and also
copyrights.
10

Intangible resources
 Human resources- Under this managerial capabilities, knowledge, motivation trust
and also routines of company included.
 Innovation resources- In this includes scientific capabilities, ideas and capability
to innovate some thing new.
Core competencies- It refers to the combination of skills and also multiple resources
which are distinguish a company in market place. It is helpful in enhancing the effectiveness and
also efficiency of business. The core competencies means an ability and skills for doing the
business activities in a proper manner. British telecommunication business organisation can have
one or more than the one competencies (Straussman and et. al., 2012). It provides the
competitive advantage to the business in order top making it successful. It is an effective and
also a unique skills that develops some value for the customers.
4) Commentary and analysis of internal, micro and macro environment in context to SWOT
analysis
The micro, macro and also internal environment can develop the positive and also
negative impact on the business. So in this context it is necessary for manager of British
Telecommunication company to analyse all there factors and also reduce their impact./ in context
to the macro factors, there is an analysis of technological, political, economic, social, legal and
also environmental factor. These all can develop the bad impact as well as good. But company
can not control all these factors in a proper manner, it can only reduce their impacts on the
business. On the other hand in micro environment there are several factors are included which
can impact son business related operations and also activities. In this micro environment includes
customers, suppliers, government, community, staff members etc (Vermeulen and et. al., 2010).
IT is necessary for firm, to take care the needs of all the people who are related to the businesses
activities. If company will focus on all these factors then it will develop the positive impact on
the business related activities and also its operations. The management of British
Telecommunication manage and also control its internal environment such as resources,
capabilities, skills and core competencies. If these all will be proper then, firm can achieve its
organisational goals in an effective and also proper manner. It will creates the positive impacts
on business. If these all factors will be proper then it will be helpful for management in the
process of decision making. To reduce the external impacts from business, British
11

telecommunication conducts the marketing research programme to know about the marketing
strategies, competitors, existing policies and also services at market place. With the help of this,
firm can compete with its competitors in an effective and also proper manner. It helps in
developing a business in a proper way.
There is a SWOT analysis of British telecommunication:
Strengths
 This firm has a strong brand name and large number of people are connected from
this.
 The financial position of this company is strong.
 In United Kingdom country, it is a leading internet provider and also operates its
business globally.
 British telecommunication business organisation operates more than the 28
million lines of United Kingdom and it also investing the new Internet Protocol
network (Stoer and Bulirsch, 2013).
 Under this business organisation, more than 90000 staff members are working
which give the beneficial services to people.
 It provides the wide range of services and also goods.
 This company owns the biggest penetration and also telecom coverage in all over
the world.
 The British telecommunication organisation give its participation in the New
York exchange and also London and it included in the list of FTSE 100 Index.
Weaknesses
 Its major weakness is minimum business strategies related to the business towards
its 'cheap voice calls’ promotion.
 Underdevelopment mobile business and also minimum flexibility in convergence
of fixed mobile (Ricca and et. al., 2010).
 The lack of training provided by the managers to their staff members.
 The issues related to the payphone because of the operations of British
Telecommunication.
 This company has limited liquidity.
 In the local community, revue of this company is less.
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 This firm uses the fixed communication line.
 In the market of telecommunication, competition level is high.
 This firm is depend on the markets of United Kingdom country and minimum
presence in the market of another countries.
Opportunities
 It can produce the more effective products and also services those are minimum
regulated which gives the more profit.
 It can develop the mobile data services in Europe country.
 Enhancing the demand for technology related to 3G.
 British Telecommunication company can increase its productivity in the
telecommunication services ( Yager and Zadeh, 2012).
 IT can expand its business in some of the other regions.
 This company can introduce the 5G internet services with the help of strategic
partnerships with any other telecommunication organisations.
Threats
 The financial crisis internationally.
 Affect of devaluation and also Brexit in order to reducing the profitability of
business.
 Enhancing the overall redemptions.
 Competitive pressure.
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Illustration 2: SWOT Analysis
(Source: SWOT Analysis, 2017)

 Policies and regulations of Government.
 Licensing and regulations (Yang, Pang and Moses, 2010).
 In the domestic market, there is more regulations of government.
 Advancement in the technology and also machineries.
 Bad economy.
 The large number of substitute products at market place.
CONCLUSION
It has been concluded from the above given information that British Telecommunication
company operates its business in an effective and also proper manner. The manager and also
staff members give their contribution in making the business effective. In this given report
studied about the impacts of macro and also micro environment on the business activities. British
telecommunication has many stakeholders which plays an important role in the business of
telecom industry. In this given report also studied about the analysis of the micro, internal and
also macro factors by determining the strengths and also weaknesses of business.
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