Introduction to Business Management - PDF

INTRODUCTION
TO BUSINESS
MANAGEMENT

Table of Contents
QUESTION 1...................................................................................................................................1
Product and services offered by mother of pearl........................................................................1
QUESTION 2...................................................................................................................................2
Issues related to society and environmental marketing...............................................................2
QUESTION 3...................................................................................................................................4
concept of demand curve and factors affecting demand curve ..................................................4
REFERENCES................................................................................................................................6

QUESTION 1
Product and services offered by mother of pearl
Product and services both are provided to the consumer for satisfying the needs that are
required to be fulfilled by the consumers. Product is an tangible item that are offered to the
consumers and services are the intangible item that can not be seen or touched but its presence
can be felt by the satisfaction level in the consumers. For instance product are cloths, wool, etc.
and services are related to banking, hotel services, etc. In the product the quality standard can be
attained easily but in services the quality standard cannot be attained easily it requires more hard
work to attain satisfaction point(Burns and Dewhurst, eds., 2016). the products that are
manufactured are mostly cloths of women like jeans, denim jeans,etc.
In this module the company mother pearl is an fashion manufacturing which was founded
by Maia Norman. The company aims that 70% of the business will be with NO FRILLS in the
next few years. Currently Amy Pawney is the creative director of the company wants the
company to prepare an organic, ethical clothing collection with the 100% wool,100% alpaca and
few fabrics would get from the mills. Pawney focuses to give quality product print which are
stable in the U.K. The company creates brand loyalty with the help of sustainable, ethical and
traceable cloths for the customers. The company is more concerned about the society and the
environment that it tries to shorten its supply chain which will reduce the cost of the cloths to the
consumers and further it prepares the eco-friendly cloths which causes less damage to the
environment. The company started to manufacture the ethical cloths collect which was of 345
piece collection which includes T-shirts, cloth pieces for furthers manufacturing, etc(Chang,
2016).
Tangible and intangible product and services are provided by the mother pearl fashion
manufactures are sourcing of the raw material from the near by farms which maintain their 100%
purity of the wool, alpaca and other fabrics which benefit the company to create brand loyalty in
the form of services which are served it customers. The company keeps its supply chain shorter
which benefits to reduce the cost of product and increases the demand of the product in the
market. Ethical manufacture creates the awareness among the consumers towards the product
which benefits the company to get capabilities for the competitive environment in the market. By
maintaining the nature of quality services to the customers the company builds relationship of
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trust for the long lasting period which benefits the company to create customers loyalty for the
company(Cokins, 2017).
QUESTION 2
Issues related to society and environmental marketing
SOCIETAL MARKETING concept refers to marketing concept in which the welfare of
human are more important then business profit and get customer satisfaction. The societal
marketing concept emphasizes on the fulfilling the social responsibilities towards the society for
the long term success of the company. As the company tries to develop strategy in which it is
able to provide society the valuable product which can improve both well being and competition
for the society and the company respectively(Erasmus and et.al., 2016). The categories of
product and services that are provided to the consumers are
 SALUTARY PRODUCT: these are those product which gives limited satisfaction to
the consumer but benefit for long run. Like helmet, car air bag, etc. mother pearl
company has the issues in relation to providing quality fabric to the consumers which can
used for the long time period without damage to the skin as the quality dies are being
used by the company to protect consumer health issues. Society issues are chemical
product provided to the customers and environmental issues are damaging the the earth
by the releasing toxics.
 DESIRABLE PRODUCT: these are those products which are used as and when desired
by the consumers means the consumer is not in need of the product only has the desire to
get the product like to fulfil the immediate requirement of the consumer by satisfying
needs in the terms of benefiting society welfare. Mother of pearl company had issue in
focusing to provide the eco-friendly product for the customers with the help of
manufacturing the organic cloths using pure raw material. Which satisfy immediately the
requirement of the consumers from the product and company maintains the standard of
the product. It can be recycled again, digital printing, low water consumption, organic,
etc(Hammer, 2015). societal issues are providing quality product and environmental
issues are giving eco friendly product to customers.
 DEFICIENT PRODUCT: these are those products which do not provide the quality
product to the consumer and tries satisfy the consumers with quality product that
company is providing to the consumers. Like providing two cups of tea with the single
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granule but the volume of the tea is less. Similarly when the mother of pearl company
faces the issue in providing purity of the fabric it will reduces the length of the fabric for
consumers. Which are naturally manufactured with low carbon emission.
 PLEASING PRODUCT: these are those products which provides the immediate
satisfaction to the consumers but causes high degree of gratification to the consumers.
Like smoking causes cancer but it give pleasure to the smoker for short period. Mother of
pearls company tries to resolve the issue to provide the at the cost efficient by the
company with the help of reducing the supply chain of the company by decreasing the
mainline the company will able to get the product at euro 90 which will reduce the
overall cost of the product(Maylor, Blackmon and Huemann, 2016). Customer will able
to get product at low cost.
The company faces too many strategic challenges related to the society challenges some of these
challenges are complexity for sustainability in the company. Mother of pearl company wants to
manges the some of the sustainable attributes which are using of the organic fibres for the
manufacturing of cloth, using the organic material which does not harm consumers health, the
company needs to sustain in the material that can be recycled and further can be used, the
company faces challenges for the strategy planning related to the lowering of the carbon
commission and mule-sing free which an inhuman activity carried out on the sheep suffering
from fly-strike.
ENVIRONMENTAL MARKETING is the concept related to the issues that company
is currently facing in the operating of business activities to the society. The issues are pollution,
climate changes, emission of harmful gases in the environment. The company currently facing
issues related to the manufacturing of fabrics on the basis of using non toxic products by the
company which does not harm the customers with not damaging the environment by releasing
the toxic chemical on the earth.
The factors that influencing the company to sustain its marketing practices are described
as below:
PEOPLE: the company focuses to provide employment to the people which helps the company
to reduce unemployment rate in the country. The most reliable sources for the company are the
human services resources to the company. Mother of pearl company is working towards the
benefits of the society it fulfils the ethical consideration towards its employees and the society.
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PROFIT: the company mostly focuses to the earn profit without taking in consideration for the
providing the quality product to the society. Mother of pearl company focuses more on the
development of the country economy and maintaining the standard for the quality product that
customers requires from the company(Noe, and et.al., 2017).
PLANET: by fulfilling both people and profit marketing practices is not enough for the
company. It needs to fulfil its responsibilities towards the environment also. As the resources that
company is taking to manufacture the products are from the environment so the company need to
take special care for the environment. Mother of pearl company produces the product that are
non toxic which are not manufactured from the chemicals and are made up of organic materials.
The company need to fulfil its responsibilities for the sustainability of the marketing
strategies towards environment, people and the economy growth. The company can uses various
other sustainable practices like using of renewable energy resources, recycling of the waste
material and use of less chemical in the manufacturing of the fabrics(Rosemann and vom
Brocke, 2015). Though this the company will able to produce the valuable reputation from the
society people and customers will get satisfaction from the product which enables the company
to create new customers and increase the profit of the company. It will also spread awareness
among the customers towards the product quality which are non-toxic and its benefits to
customers.
QUESTION 3
concept of demand curve and factors affecting demand curve
DEMAND CURVE : demand curve refers to the graphical representation of quantity
demanded with price and goods / services in relationship for the particular time period is known
as demand curve. On the vertical axis the price will appears and on the horizontal axis the
quantity of demand will appear(Chang, 2016).
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source: demand curve, 2019.
Demand curve does not remain constant due to the giffin goods, veblen goods, the price
of the goods and the services changes according to the
Factors affecting demand curve are of the product of the company.
CONSUMER BEHAVIOUR: the consumers not shop rationality in the towards the
product. As the behaviour of the consumers keeps on changing due to the taste, preference,
market trend, etc. the demand curve does not remain constant due to consumers behaviours
towards the product(DEMAND CURVE, 2019).
Mother of pearl company gets influences by these consumers behaviour due to the less
consumer awayness among the consumers about the organic manufacturing of the product.
Which creates less demand in the consumers for the product(Cokins, 2017).
DISTRIBUTION CHANNEL: the channel of distribution also changes the demand of
the consumers as when the company follows the larger channel of distribution it creates less
demand for the product when the channel of distribution is short the people are not able to get the
product more relevantly hence it increases the demand of the product. If the product is quality
product given to the consumers.
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Illustration 1: Demand Curve

In the company supply chain is larger which includes more middle men in chain and
increases price of the product which decreases the demand of the product for the company.
Hence the company tries to follow the shorter supply chain which reduces the cost of product by
eliminating the middlemen due to which the demand for the product increases.
PRODUCT OF RIVAL FIRMS: when the other or rival companies in the market are
providing the product at the higher quality in low rate it affects the company demand for product
in the market(Hammer, 2015).
The company rival are the firms who are manufacturing same product with low quality
using highly toxic chemical for which consumers are not aware of the product quality and its low
price decreases the demand for the products of mother of pearl company.
INCOME OF CONSUMERS: if the income of the consumers are low then the
consumer will reject to buy the product and switch over to the other substitute which affects the
demand for product of the company. And if the income of the consumer is high then consumer
will increase the demand for the product.
ECONOMIC CONDITIONS: the economic conditions of the country depends on the
economy of the country. Like if the company sale the premium product in the country which has
poor economy then the demand for the product in the country will decrease. If the company sales
it product in the high class wealthier economy then the demand for the product in that economy
will increase.
The company sales its product in the country like U.K. Which is an wealthier economy
due to which the demand for the consumers towards mother of pearl increases(Maylor,
Blackmon and Huemann, 2016).
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REFERENCES
Books and Journals
Burns, P. and Dewhurst, J. eds., 2016. Small business and entrepreneurship. Macmillan
International Higher Education.
Chang, J.F., 2016. Business process management systems: strategy and implementation.
Auerbach Publications.
Cokins, G., 2017. Strategic business management: From planning to performance. John Wiley
& Sons.
Erasmus, B., Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction to business
management. Oxford University Press Southern Africa.
Hammer, M., 2015. What is business process management?. In Handbook on business process
management 1 (pp. 3-16). Springer, Berlin, Heidelberg.
Maylor, H., Blackmon, K. and Huemann, M., 2016. Researching business and management.
Macmillan International Higher Education.
Noe, R.A., Hollenbeck, J.R., Gerhart, B. and Wright, P.M., 2017. Human resource management:
Gaining a competitive advantage. New York, NY: McGraw-Hill Education.
Rosemann, M. and vom Brocke, J., 2015. The six core elements of business process
management. In Handbook on business process management 1 (pp. 105-122). Springer,
Berlin, Heidelberg.
Online
DEMAND CURVE. 2019. [ONLINE] Available through:
<https://www.investopedia.com/terms/d/demand-curve.asp>
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