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Introduction to Business Management - PDF

   

Added on  2021-02-20

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INTRODUCTIONTO BUSINESSMANAGEMENT

Table of ContentsQUESTION 1...................................................................................................................................1Product and services offered by mother of pearl........................................................................1QUESTION 2...................................................................................................................................2Issues related to society and environmental marketing...............................................................2QUESTION 3...................................................................................................................................4concept of demand curve and factors affecting demand curve ..................................................4REFERENCES................................................................................................................................6

QUESTION 1Product and services offered by mother of pearlProduct and services both are provided to the consumer for satisfying the needs that arerequired to be fulfilled by the consumers. Product is an tangible item that are offered to theconsumers and services are the intangible item that can not be seen or touched but its presencecan be felt by the satisfaction level in the consumers. For instance product are cloths, wool, etc.and services are related to banking, hotel services, etc. In the product the quality standard can beattained easily but in services the quality standard cannot be attained easily it requires more hardwork to attain satisfaction point(Burns and Dewhurst, eds., 2016). the products that aremanufactured are mostly cloths of women like jeans, denim jeans,etc. In this module the company mother pearl is an fashion manufacturing which was foundedby Maia Norman. The company aims that 70% of the business will be with NO FRILLS in thenext few years. Currently Amy Pawney is the creative director of the company wants thecompany to prepare an organic, ethical clothing collection with the 100% wool,100% alpaca andfew fabrics would get from the mills. Pawney focuses to give quality product print which arestable in the U.K. The company creates brand loyalty with the help of sustainable, ethical andtraceable cloths for the customers. The company is more concerned about the society and theenvironment that it tries to shorten its supply chain which will reduce the cost of the cloths to theconsumers and further it prepares the eco-friendly cloths which causes less damage to theenvironment. The company started to manufacture the ethical cloths collect which was of 345piece collection which includes T-shirts, cloth pieces for furthers manufacturing, etc(Chang,2016).Tangible and intangible product and services are provided by the mother pearl fashionmanufactures are sourcing of the raw material from the near by farms which maintain their 100%purity of the wool, alpaca and other fabrics which benefit the company to create brand loyalty inthe form of services which are served it customers. The company keeps its supply chain shorterwhich benefits to reduce the cost of product and increases the demand of the product in themarket. Ethical manufacture creates the awareness among the consumers towards the productwhich benefits the company to get capabilities for the competitive environment in the market. Bymaintaining the nature of quality services to the customers the company builds relationship of1

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