Marketing Mix and Promotion Strategy at Tesco

This document provides an overview of Tesco's marketing strategy and its impact on firm growth. It discusses the four elements of the marketing mix: product, price, place, and promotion. The document also explores Tesco's promotion strategy, including its use of multiple channels such as social media, TV, magazines, and radio. Additionally, it highlights the digital marketing tools used by the company and its collaborations with influencers and celebrities for product promotion. The document concludes with a discussion on Tesco's efforts to address criticism and control its promotion strategy effectively.

Introduction to Business Studies
Marketing Mix
It helps to understand Tesco’s
marketing strategy and way in which it
impact on firm growth. It has four
elements namely product, price, place and
promotion by analyze firm strategy is
decided and increase market share in
changing business (Evans and Mason, 2018).
Promotion
Company follow strategy multiple channels promotion of its product such Medial and digital marketing. There are large numbers of customers
available on social sites such as Facebook, You Tube, Instagram and hence attracting them become highly profitable. Professional blogger, celebrities are in
coloration with company and hence promote its product. Now days people less check digital marketing ads as many becomes fake and hence for that
organization follow strategy of influencing people via media, TV, Magazine and Radio for that organization follow strategy of influencing people via media,
TV, Magazine and Radio. Tesco is available in different part of globe with more than 6900 stores and hence able to increase market share in global business.
Organization has highly focused on crowded places in UK namely London, and Edinburg etc. for promotion of its product. Hyper market and stores both are
available in different part of globe which helps in influencing customers and increase profit share. Tesco provides grocery and electronic product
advertisement on social media platform. Firms’ goods include Food, Pet care products, Beverages, Frozen food, Bakery products, Technology and gaming
products, Home electrical products, Home and garden product etc. and hence advertisement of this product helps in increasing profit shatter of
organization. (Aiello and et.al., 2020).
Tesco next strategy is to promote
organic product which attract health
conscious customers in country. Company
has collaborated with many celebrities
and social media professional for new
venture Jack’s brand which gives variety
of discount as well as offer to British
customer and hence raise revenue of firm.
Firm increase investment on various
promotion strategy so that large number
of people attracted for its product and
support its growth. It target economic to
business classes in its organic campaigning
which support sustainable business (Evans
and Mason, 2018).
There are number of digital marketing tools use by
firm in promotion of its product as well as services such as SEM
(Search Engine Marketing), SEO (Search Engine Optimisation),
PPC (Pay-per-click), SMM (Social Media Marketing), Content
Marketing, Email Marketing, Influencer / Affiliate Marketing,
Viral Marketing, Radio Advertising, Television and Advertising
Mobile Advertising. Firm has collaborated with large number of
You Tube, Facebook, Tumbler, Instagram blogger for
promotion of product and hence increases its profit share.
However, organization faces various criticism for its Christmas
product and hence it become important to deal such type of
problem in effective way. There is separate tem organization
has build for checking content of product which decrease
chances of wrong information spreading. Firm has decrease
dependency on online platform and hence able to monitor and
control promotion strategy in effective way. Organization has
trying to merge small digital companies which can help in
promotion of product and support growth of firm.
REFERENCES
Evans, B. and Mason, R., 2018. The lean supply chain: managing the challenge at Tesco. Kogan Page
Publishers.
Aiello, L.M., and et.al., 2020. Tesco Grocery 1.0, a large-scale dataset of grocery purchases in
London. Scientific Data.7.(1).pp.1-11.