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\ Marketing mix refers to an essential aspect which includes the several elements such as promotion, pricing, product, place etc. In this promotion is one ofthevitalforthecompanytoattractsthe customers and enhancing the brand image of the company. In this company can highly emphasis on selectingthebeststrategyforpromotingand creatingawarenessrelatedtotheproductsand services. For promoting the brand business enterprise can use several methods that includes traditional and modern. For promoting their products and services within the local area company uses the traditional methods that are brochure, newspaper ads etc. so that local customers are to be attracted effectively the customer attention and retain them with the firm for a longer period of time. In this they can also use the business magazines to influence the people purchasing relatedtoenterpriseproductsandservices.In this Marks and Spencer also focus on hire a celebrity to promote their brand so that more and more customers are to be attracted towards it. Organisation also adopts the television ads so that customers in the international market are to attracted and due to this firm will gain the higher profits and revenues and also survive for a longer period of time within the marketplace. Because of globalisation of the organisation, they canhighlyfocusonusingthedigitalmediato promote their products and services in which social media is one of them. Marks and Spencer can adopt their official website to promote their cloths, foods to the customers so that large number of customers are to attracted towards it. As company also focus on adoptingtheloyaltyprogramsuchasSparksin which their regular customers are getting the points whichhelpsintheirshoppingandalsohelps retainingthemwithinthe companyfor alonger period of time. By using the social media, they can also examine the customers’ needs and requirements so that promoting and advertising the products and services is to be easy and firm will gain the higher profits and revenues and also gain the competitive advantage. In social media Marks and Spencer used the Facebook, You Tube, Instagram etc. that helps in attracting the customers in all over the world. In recent time using the digital technology within the promotion helps in minimising the cost and time of the company related to attracting Marketing Mix INTRODUCTIONPromotion