Strategic Marketing for Marks & Spencer in Angola

STRATEGIC MARKETING

EXECUTIVE SUMMARY
Planning of making this essay report on Marks & Spencer has been done for gaining the
knowledge regarding market i.e. Angola so that company can face longer sustainability within
this market. This report is based on Marks & Spencer that is the largest British multinational
company within UK. This study involves that manager of company can examine the strategy that
gives the successful results like gaining the higher profits within the new market i.e. Angola with
their new shades which is a range of hosiery that is especially designed for dark skin tone. For
this manager can focus on some concepts like elements of marketing mix, CBBE model for
maintaining a strong image in market, IMC concept and the various measuring tools for getting
success in future.

Table of Contents
EXECUTIVE SUMMARY ............................................................................................................2
INTRODUCTION ..........................................................................................................................4
MAIN BODY ..................................................................................................................................4
Adaptation and standardisation of marketing mix .....................................................................4
CBBE Model...............................................................................................................................5
Integrated communication mix and methods .............................................................................6
Measurement of success..............................................................................................................7
CONCLUSION ...............................................................................................................................8
REFERENCES ...............................................................................................................................9