Internal and External Factors Affecting Waitrose: Business Studies Presentation

This presentation explores the internal and external factors impacting Waitrose, a UK-based supermarket brand. It covers topics such as technology, human resources, finance, and value system. The presentation also discusses external factors like political, economic, social, and environmental factors. It provides insights into Waitrose's strategies and its position in the market.

INTRODUCTION TO BUSINESS STUDIES -
FY021 - ASSESSMENT CW1 (POWERPOINT
COMPONENT)

TABLE OF CONTENTS
• Introduction…………………………...slide 3(made by Savena)
• Backgrounds of Waitrose……………..slide 4(made by Savena)
• Internal and external factors that are impacting the
business……………………………...…slide 5(made by Mihai)
• Internal factors – Technology………….slide 6(made by Mihai)
• Human Resource………………………...slide 7(made by Irina)
• Finance …………………………….……slide 8(made by Irina)
• Value system……………………...……slide 9(made by Maria)
• External factors- political factor…...…slide 10(made by Maria)
• Economical factors….………..……slide 11(made by Rajeetha)
• Social factors………………………slide 11(made by Rajeetha)
• Technological factors………………slide 12(made by Rajeetha)
• References……………………………………….......…slide 13

INTRODUCTION
 This presentation is based on internal and external
factors that affect the business operations directly or
indirectly.
 Many factors that affect the operations of the concern
may be either internal or external (Gürel and Tat, 2017).
 In Presentation, Waitrose and partners has been chosen
to explain its internal and external factors.
 Waitrose is a UK based supermarket brand.

BACKGROUND OF WAITROSE
 Waitrose is a popular in British supermarket chain. It is based
in Bracknell, Berkshire, United Kingdom.
 It is a part of John Lewis Partnership.
 It exports its products to 58 countries around the world.
 It is on Number 6 in terms of retailer in grocery products in
UK.
 It has around 350 outlets in terms of supermarket and
Convenience stores.
 Talking about its customers, famous customers forming part
such as Queen Elizabeth, Prince Charles and Royal Family of
British.
 It has competitors like Tesco, Sainsbury’s, ASDA and
Morrisons.

INTERNAL AND EXTERNAL FACTORS
THAT ARE IMPACTING THE BUSINESS
 There are so many factors that affects the businesses which can be either from internal
or external environment.
 Each and every company invest some amount in carrying out their marketing, research
and development functions in order to cope up with these environmental
functions(Elsantil and Hamza, 2021).
 Businesses through above functions undertakes thorough study of the market in order
to identify the current needs of the market along with the company’s requirements and
then they formulate their strategies.

INTERNAL FACTORS OF WAITROSE
There are many factors that are in the internal environment of the business such as
the technology , Human resource, Finance and value system in the company.
Technology:
 Software and techniques that aid in operations and production of the company
are known as the technology for any business (Elsantil and Hamza, 2021).
 Waitrose has install many technologies in recent times such as rolling Ipads,
mobile payments and IoT(Internet of things).
 Waitrose has generated high revenue that is 5% increment due to quick services
to customers.

Human Resource:
 By developing effective strategy at
Waitrose, they are successfully hiring
people for improving their operational
and production strategies.
 Human resource includes employees
and managers working within the
company.
 Due to the reason of having skilled and
efficient workforce, Waitrose is able to
satisfy its customers in a better way as
their workers are highly indulged in
providing customized services which
has made the company enjoying unique
position in the market place.

Finance:
 Every business need sufficient finance to
run and operate their business smoothly
(Elsantil and Hamza, 2021).
 For growing and developing business,
there must be enough fund available with
the company.
 Funds can be obtained through either
equity or debt.
 Waitrose financial management
executives are striving hard for reducing
their debt ratio in order to reduce their
finance costs and financial risks.

Value system:
 It refers to all those activities in the production process that
helps in creating value for the company (Elsantil and
Hamza, 2021).
 It can be formed through establishing association with other
company or brand who are popular in the market.
 In case of Waitrose, it has an association with John Lewis
which has create its high value in the market.
 Waitrose strives for acting with integrity through their
judgement in order to do right thing.
 Also, Waitrose never tolerate any kind of discrimination or
racism with their partners and customers.

EXTERNAL FACTORS ARE BELOW:
Political factors
 Waitrose has an impact of Employment law due to hiring
laborers and workforce towards the accomplishment of
their stores operations and other executives roles. It is
not also providing minimum wages to their workers
which can have a negative impact over their existence
due the governmental interference.
 Also, being in a FMCG sector, Waitrose must be abide
by the requirements of General Product Safety
regulation,2005 and Food Safety Act,1990 in order to
ensure smoother operations (Waitrose Company SWOT
and PESTLE Analysis. 2020).

Economical factors:
 It has been noticed that Waitrose has sustainable economic system due its
financial stability which creates an infrastructure to fight with the
recessionary condition in the economy. The financial stability of UK is
favorable thus proved to be helpful for Waitrose.(Damanpour, Sanchez‐
Henriquez and Chiu, 2018).
Social factors:
This factors includes changes in the trends, population and culture. They provide
the products on that area where people gave require of that product and purchase
the most (Elsantil and Hamza, 2021).
 It was the first company that have led to the availability of the organic foods
among the people of the UK. This led to the increase in the trust and the
development of stronger market shares in the country (Mireku et al.2016, p151)

Environmental factors:
o Environmental factors include packaging, recycling processes and how the company’s are
introducing and implementing various appliances and equipment in their operations in
order to protect and secure environmental objects.
o Waitrose has undertake to ensure sustainability of the environmental factors in a way by
utilizing paper bags instead of plastic bags for their product packaging (Gürel and Tat,
2017). Also, Waitrose has achieved unique packaging which is different from the ordinary
packaging of their competitors.

REFERENCES
 Elsantil, Y. and Hamza, E. G. A. (2021) A Review of Internal and
External Factors Underlying the Purchase of Counterfeit Products.
Academy of Strategic Management Journal. 20(1)
 Gürel, E. and Tat, M. (2017) SWOT analysis: a theoretical review.
Journal of International Social Research.10(51).
 Damanpour, F., Sanchez‐Henriquez, F. and Chiu, H. H. (2018)
Internal and external sources and the adoption of innovations in
organizations. British Journal of Management. 29(4). pp.712-730.
 Waitrose SWOT Analysis, Competitors, STP & USP. (2020) [online]
Available through
<mbaskool.com/brandguide/lifestyle-and-retail/13211-waitrose.html>
 Waitrose Company SWOT and PESTLE Analysis (2020) [online]
Available through <https://studymoose.com/waitrose-company-swot-
and-pestle-analysis-essay>