Introduction to Business Operations

This project provides an overview of motivation and its importance in business operations, specifically focusing on a case study of TESCO's new discount stores. It discusses two effective motivational theories - Maslow's Need Hierarchy Theory and Herzberg's Two Factor Theory.

Introduction to
Business Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
Motivation........................................................................................................................................3
Importance of Motivation................................................................................................................3
Theories of Motivation....................................................................................................................3
Maslow's Need Hierarchy Theory..........................................................................................4
Herzberg's Two Factor Theory...............................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The following project is based upon a case study of TESCO which is a British
multinational corporation enjoying market leadership within the confines of UK. The case study
reflects that the management of this organisation has recently announced the opening of new
discount stores named “Jack”. The project consists of overview of motivation along with its
importance for staff within new stores. Also, it consists of discussion over 2 effective
motivational theories.
Motivation
Motivation is a driving force that enables individuals to carry out a particular task to
ensure attainment of goal. It is considered as an important factor for every company that operates
within the economy for attainment of organisational goals as well as objectives.
Importance of Motivation
It leads to increment in productivity levels of employees. In this regard, it is seen that the
individuals who are motivated tend to put in excessive efforts for the accomplishment of
corporate goals within due course of time. Motivated staff possess extensive dedication and
commitment towards the organisation and exhibit keen interest in carrying out business practices
in an effective manner. Thus, it can be acknowledged that motivation plays a key role in
encouraging the employees to work as per the organisational requirements.
Theories of Motivation
The management of TESCO has proposed to come up with Jack discount stores at market
place. Such strategic course of action is being undertaken in order to establish a strong position
against the biggest rivals of the respective retailer, namely, LIDL and ALDI. The new stores
would adopt competitive pricing model and have culture as well as values similar to the other
outlets of TESCO. The management wants to make sure that the staff in these stores stay
motivated at all times and for this purpose, it centres its due focus upon the use and application
of motivational theories. In this regard, the management of respective retail corporation has
decided to implement Herzberg and Maslow's Motivation theory.

Maslow's Need Hierarchy Theory
This is a widely used motivational theory which consists of needs of individuals in the
form of a pyramid where the requirement is to fulfil the lower needs first. This theory is being
used to make sure that the needs of staff in Jack stores are effectively met so that they work
efficiently for the attainment of corporate goals.
Physiological Needs: This consists of need for food, shelter and clothing. In relation to
Jack stores, the needs of employees would be met by rendering salary and other lucrative
rewards.
Safety and Security Needs: This consists of need for safety and security at workplace.
With respect to Jack stores, the management of TESCO would fulfil this level of needs by
covering them under life insurance and providing them with medical facilities.
Social Needs: This constitutes need for love and belongingness. To motivate the staff of
Jack Stores, management of TESCO would arrange get-together and social events at regular
intervals.
Esteem Needs: This comprises of need for self-respect. TESCO would meet this level of
need by awarding efficient employees and recognising them in front of all.
Self-Actualisation Needs: This consists of need for availing opportunities to facilitate
self development. This need would be met by providing training to employees operating within
the confines of Jack stores.
Herzberg's Two Factor Theory
As per according to Herzberg's Two Factor theory, it has been identified that in every
organisation there are some factors that tend towards motivating individuals as to perform their
roles and responsibilities with full competence and potential. All these factors are termed as
motivational factors. In addition to this, other factors also prevails that cause dissatisfaction to
employees. There factors are consider as hygiene factors. Mentioned below both of these are
being defined in relation with TESCO:-
Hygiene factors: It include motivational needs of individuals that aid organisation to
motivate conduct their work effectively. In relation with TESCO, HR manager of entity
effectively motivate employees by fulfilling their need in order to improve organisational
performance. Mentioned below some certain physiological needs of individuals is being defined:

Pay: In this, HR manager of TESCO is required to provide adequate and appropriate
salary as well as other compensatory need to employees in order to fulfil their sociological needs.
Further company is required to ensure that pay scale of every employee on same department and
same level is equal. This further motivate employees to effectively perform their role.
Working environment:
With the help of offering positive and healthy working environment HR manager of
TESCO can motivate their workforce towards high work efficiency. Facilities like cleanliness.
Safety, hygiene as well as latest tool and techniques as to decrease work burden of employees as
to increase their satisfaction level.
Motivational factors; It include factors relating to encouraging employees as to deliver
performance in well defined manner by staying aligned towards organisational objectives. With
the accomplishment of this factors TESCO can motivate employees in their Jack stores in well
defined manner.
Responsibility:
In this HR manager of TESCO is required to delegate new staff with formative roles and
responsibilities as to encourage their working zeal and confidence as to perform their role in well
defined manner.
Rewards and recognition:
In order to retain employees for long period of time and ensure ultimate success of Jack
stores HR manager of TESCO is required to offer recognition and rewards to them on regular
basis. In addition to this, with the help of monetary and non-monetary incentives organisation
can effectively able to motivate their employees in best effective manner while ensuring overall
success.
CONCLUSION
As per the above mentioned report it has been concluded that, motivation play key
essential role in motivating employees towards effective accomplishment of entity objectives. In
this, HR manager of company hold key essential responsibility as to fulfil needs and demand of
employees as to offer them satisfaction. This further lead towards accomplishment of
organisational goals and objectives in best effective manner. Further with the help of Maslow
and herzberg theory of motivation company can motivate employees by fulfilling their various
needs. This ensure high productivity and profitability.

REFERENCES
Books and Journals
Glendon, A. I., Clarke, S. and McKenna, E., 2016. Human safety and risk management. Crc
Press.
Huhtala and et. al., 2013. Ethical organisational culture as a context for managers’ personal work
goals. Journal of Business Ethics. 114(2). pp.265-282.
Jansen, A. and Samuel, M. O., 2014. Achievement of organisational goals and motivation of
middle level managers within the context of the two-factor theory. Mediterranean
Journal of Social Sciences. 5(16). p.53.
Wagner and et. al., 2012. Lost sleep and cyberloafing: Evidence from the laboratory and a
daylight saving time quasi-experiment. Journal of Applied Psychology. 97(5), p.1068.
West, M.A. and Lyubovnikova, J., 2013. Illusions of team working in health care. Journal of
health organization and management. 27(1). pp.134-142.