Introduction to Business Operations

Introduction to
Business Operations

Table of Contents
INTRODUCTION...........................................................................................................................3
Motivation........................................................................................................................................3
Importance of Motivation................................................................................................................3
Theories of Motivation....................................................................................................................3
Maslow's Need Hierarchy Theory..........................................................................................4
Herzberg's Two Factor Theory...............................................................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The following project is based upon a case study of TESCO which is a British
multinational corporation enjoying market leadership within the confines of UK. The case study
reflects that the management of this organisation has recently announced the opening of new
discount stores named “Jack”. The project consists of overview of motivation along with its
importance for staff within new stores. Also, it consists of discussion over 2 effective
motivational theories.
Motivation
Motivation is a driving force that enables individuals to carry out a particular task to
ensure attainment of goal. It is considered as an important factor for every company that operates
within the economy for attainment of organisational goals as well as objectives.
Importance of Motivation
It leads to increment in productivity levels of employees. In this regard, it is seen that the
individuals who are motivated tend to put in excessive efforts for the accomplishment of
corporate goals within due course of time. Motivated staff possess extensive dedication and
commitment towards the organisation and exhibit keen interest in carrying out business practices
in an effective manner. Thus, it can be acknowledged that motivation plays a key role in
encouraging the employees to work as per the organisational requirements.
Theories of Motivation
The management of TESCO has proposed to come up with Jack discount stores at market
place. Such strategic course of action is being undertaken in order to establish a strong position
against the biggest rivals of the respective retailer, namely, LIDL and ALDI. The new stores
would adopt competitive pricing model and have culture as well as values similar to the other
outlets of TESCO. The management wants to make sure that the staff in these stores stay
motivated at all times and for this purpose, it centres its due focus upon the use and application
of motivational theories. In this regard, the management of respective retail corporation has
decided to implement Herzberg and Maslow's Motivation theory.