Introduction to Business Studies

topic is introduction to business and management, and I would like to do the poster in one day for the poster it can be about chocolate

Introduction to Business Studies
Marketing Mix
Marketing mix helps Cadbury in
analyzing product, place, promotion and
price which can influence customers and
increase market share of organization in
time of globalization. It helps in setting
marketing plan as well as strategy so that
large number of customers can be
attracted and increase profit share of
Cadbury.
Promotion
Cadbury use multiple promotion channels for promoting its product such as Digital marketing and media which helps in influencing customers and
increase profit share of firm. It helps in influencing customers and reaching them easily (Bailey and Alexander, 2019). Organisation use different types of
digital marketing tool for promoting its product such as Content, Search engine, Display Advertising, Mobile, Social Media, Email, Influencer, Affiliate, Video,
and Audio. Cadbury majorly focuses on influencing customers on social media platform such as Facebook, You Tube, and Instagram etc. and hence able to
reach to large number of people timely. It also collaborated with number of celebrities and digital marketing firm which help in attracting people in time of
globalization. It also promote product on media such as Newspaper, Radio etc. as in United Kingdom citizens avoid social media advertisement as many of
fake and hence lose their confidence (Jha, Saini and Kaur, 2017). There are number of blogger which are collaborated with firm and hence helps firm in
targeting British consumers as well as improves market position in time of globalization. Firm also increase investment in its promotion strategy so that it can
able to gain competitive advantage in changing business and improves financial stability by increase in its sales.
REFERENCES
Bailey, A.R. and Alexander, A., 2019. Cadbury and the rise of the supermarket: innovation in
marketing 1953–1975. Business History.61.(4).pp.659-680.
Jha, M., Saini, G.K. and Kaur, S., 2017. A study on analyzing the branding and perception for
cadbury chocolate with reference to other market players. South Asian Journal of
Marketing & Management Research, 7(7), pp.89-98.