topic is introduction to business and management, and I would like to do the poster in one day for the poster it can be about chocolate
Contribute Materials
Your contribution can guide someone’s learning journey. Share your
documents today.
Introduction to Business Studies Marketing Mix Marketing mix helps Cadbury in analyzing product, place, promotion and price which can influence customers and increase market share of organization in time of globalization. It helps in setting marketing plan as well as strategy so that large number of customers can be attracted and increase profit share of Cadbury. Promotion Cadbury use multiple promotion channels for promoting its product such as Digital marketing and media which helps in influencing customers and increase profit share of firm. It helps in influencing customers and reaching them easily (Bailey and Alexander, 2019). Organisation use different types of digital marketing tool for promoting its product such as Content, Search engine, Display Advertising, Mobile, Social Media, Email, Influencer, Affiliate, Video, and Audio. Cadbury majorly focuses on influencing customers on social media platform such as Facebook, You Tube, and Instagram etc. and hence able to reach to large number of people timely. It also collaborated with number of celebrities and digital marketing firm which help in attracting people in time of globalization. It also promote product on media such as Newspaper, Radio etc. as in United Kingdom citizens avoid social media advertisement as many of fake and hence lose their confidence (Jha, Saini and Kaur, 2017). There are number of blogger which are collaborated with firm and hence helps firm in targeting British consumers as well as improves market position in time of globalization. Firm also increase investment in its promotion strategy so that it can able to gain competitive advantage in changing business and improves financial stability by increase in its sales. REFERENCES Bailey, A.R. and Alexander, A., 2019. Cadbury and the rise of the supermarket: innovation in marketing 1953–1975. Business History.61.(4).pp.659-680. Jha, M., Saini, G.K. and Kaur, S., 2017. A study on analyzing the branding and perception for cadbury chocolate with reference to other market players. South Asian Journal of Marketing & Management Research, 7(7), pp.89-98.