Introduction to Business Studies

This presentation provides an introduction to business studies, focusing on the different concepts and analysis methods. It covers external analysis, including PESTLE analysis, and internal analysis, highlighting strengths, weaknesses, opportunities, and threats. The presentation also discusses the impact of political, economic, social, technological, legal, and environmental factors on business operations. It concludes with a discussion on promotional strategies and references for further reading.

Introduction to Business
Studies

Table of Content
 Introduction
External analysis
Internal analysis
Conclusion
References

Introduction
Business studies are they different business process that are assisting business organizations to
develop quality products to meet the specific customer requirements. There are different
concepts that includes marketing, human resources, accounts. Present report is based on
TESCO that is a organization willing to analyze the market according to different products
offerings. TESCO is a British multinational organization that has been established in UK
and stared by Jack Cohen in the year 1919 (Busco and Quattrone, 2018)

External analysis
PESTLE analysis:
For the purpose of making a analysis of the external environment there is
discussion based on use of PESTEL analysis as a framework for TESCO:
Political factors:
TESCO is operating in 12 countries and they are exposed to many political
factors. For instance the TECSO has to pay a local council tax that was
named as TESCO tax but it was later removed by the government of UK.

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Economic factor:
It includes the factors that are related to economy of a country.
Such as it includes the factors has Interest rate, foreign exchanges
rates, gross domestic rates that are affecting the operations of
TESCO.

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Social factor:
It is the factor that is related to the changing social environment of
business. With the preset outbreak of Covid virus there has been a
shift in the changing preferences of people towards more e
commerce platforms to make their purchases.

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Technological factor:
It is the factor that is related to use of latest technology. Such as
TECSO is using RFID technology so that they are able to maximise
their profitability.

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Legal factor: It is related to the changing legislation op the
government. There are different legal laws that are affecting the
performance of TECSO such as it includes the commission law,
health and safety law, anti discrimination act.

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Environment factor:It includes the factors that are part of the
external environment. In case of TESCO there is a claim that they
will be generating 100 percent of electricity by the coming year
2030.

Internal analysis
Strength:
 TESCO has been able to capture the British market with their
annual revenue amounting to 63,911 million pounds.
 TESCO has a efficient network of suppliers
 TESCO has a highest market share as they are dominating
markets of UK by having a market share of 27 percent.

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Weakness:
 TESCO has failed to capture share in Japanese and US markets
 TECSO has suffered from a scandal in year 2017 that has
damaged the reputation of this company.
 The Brexit referendum has affected the performance of
TESCO and the markets share prices gave fallen by 9 percent
that is not attracting new investors.

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Opportunity:
 TESCO can expand their jack stores by investing more and face
the cost rival brands such as Lidl and Aldi.
 TESCO can make investment to expand their business
operations across new countries such as developing countries
India.
 TESCO can develop a special mobile application to manage
sales in the present situation of COVID 19

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Threats:
 TESCO is facing a huge threat because of the national economic
crisis as there is a serious threat to the performance of TESCO.
 There is high competition based on prices that is suffered by TESCO.
 The Brexit deal has affected TESCO as there has been impact on the
present business operations in many European countries.

Conclusion
It can be said that there are different promotional strategies that can be
used by organizations for the purpose of enhancing their present
sales. There are various promotion strategies that are assisting in the
process of increasing the present level of sales by use of
collaborative working practises such sales can be enhanced.

References
Ghauri, P., Grønhaug, K. and Strange, R., 2020. Research methods
in business studies. Cambridge University Press.Nicholson, J.,
Gimmon, E. and Felzensztein, C., 2017. Economic geography
and business networks: creating a dialogue between disciplines:
An introduction to the special issue.
Strydom, J.W. and Rudansky-Kloppers, S. eds., 2016. Introduction
to business management. Oxford University Press Southern
Africa.

Thank You