External and Internal Factors: Marks & Spencer

This presentation discusses the external and internal factors affecting Marks & Spencer, including PESTLE analysis, SWOT analysis, and collaborative working practices.

Introduction to Business Studies

External Factors
Marks & Spencer
PESTLE analysis
Political factors
M&S is at threat in terms of it's political factors because of the generation of anti-trust issues by the government and strict rules, regulations, norms and
policies are formulated and implemented on the retail industry so it is considered as the threat for the firm.
Economical factors
M&S is at the opportunities in terms of the economical factors because their business is developing and growing day by day, therefore, it is also creating the
opportunities for employment and good contribution in an economy of the country. So it is considered as an opportunity for the firm.
Social factors
M&S is at the threats in terms of social factors because there are frequent changes in the market demand which are very dynamic in nature. Firm needs to
change again and again it's operational strategies and marketing strategies with new innovation and ideas. Therefore, it is considered as the threat for the firm.
Technological factors
M&S is at the opportunity in terms of the technological factors because technical advancements are being updated day by day so it is important to adopt
such technology for an easy operations of the business and it also helps in the marketing of the company. That is why it is considered as the opportunity for the
firm.
Legal factors
M&S is at the opportunities in terms of legal factors because there are various laws that are imposed in favour of the company and in the favour of the
customers also. That is why it is considered as the opportunities for the company as they follows all the laws and legalities associated with the retail industry.
environmental factors
M&S is at the threat in terms of the environmental factors because company uses the high amount of carbon footprints which can harm the environment.
That is why it is considered as the threat because it is difficult for the firm to reduce the usage of it.

Internal factors
Marks & Spencer
SWOT analysis
Strengths
It's strengths includes that it offers the products according to the market trends, infrastructure related to E-
commerce is strong, social responsibilities are greatly effective and it targets to enhance the customers experience with
the company.
Weaknesses
It's weaknesses includes that it consist financial performance as a poor one, it is highly dependent on the UK
markets and some of their products are going in loss because of low customer confidence on it.
Opportunities
It's opportunities includes that it can invest and expand in Indian markets, it can go online offerings as well, they
can reshape the segments of clothing and can also simplify their various models and strategies like operational and
growth.
Threats
It's threats includes that it gets affected due to Brexit political factor, there is a tough competition in the food
industry in UK and changing trends are frequently in UK that affects the firm in a high pace that is why it is considered
as a threat.

Collaborative working practices
Marks & Spencer
Marketing and Human resources
Relationship between marketing and human resources are that if the HR department hires the skilled people who are good in their
communication, influencing other, convincing power and selling qualities, then it is easy for the marketing team to develop the strategies
because high skilled staff have more chances to accomplish such approaches that are meant to achieve.
Human resources and Information technology
Relationship between the human resources and information technology is that the HR depart needs to hire the special skilled people
who are good in handling the hardware and software equipment of the company. Moreover, HR software also needs IT to function it's payroll
and training approaches to employees.
Information technology and Research & development
Relationship between information technology and researched & development is that the innovation is required by the firm which is not
possible without the research & development department and IT also. Because IT is highly required in this part as it gives the idea of new
products and services that is to be implemented in a company.
Research & development and Production
Relationship between the research & development and production is that the innovation and new ideas that are generated by the
research & development department is implemented and executed by the production department. This is how they establishes the
interrelationship between them of planning and production.
Production and Finance
Relationship between the production and finance department is that the finance people control and manages the cash flow and
budgeting of the raw materials and production cost. Within this limit, production function is to be carried out otherwise funds management by
finance people can shake it's financial systems.