Introduction to Business

INTRODUCTION TO BUSINESS

TABLE OF CONTENT
• Introduction
• Business start-up proposal
• Location , layout and equipment budget
• Target market
• Promotion plan
• Key feature of product
• Porters five force model
• Swot analysis
• Unique selling point
• Conclusion
• References

INTRODUCTION
• Business refers to an entity, enterprises, organisation and company which is engaged in
activities.
• Main objective of business is profit-maximisation. But some business runs for non-profit.
Such as NGOs.
• In this report business start up proposal has been defined in the specific area of London.
• This report shows the target market for the business, along with the business plan
• This report describes the product along with the key feature which draw the attention of
customers.
• Strength and weakness of the particular business has been described in this report, besides
this various competitors and their strength has been identified here.

BUSINESS START-UP PROPOSAL
• The business start- up proposal is for a restaurant, called brew-house, and this will open
by a sole- proprietor.
• The owner will be liable for the management of employees, finance and operations., the
reason behind choosing sole – proprietorship is that decisions can be taken quickly, and
the owner is responsible for the loss and profit as well.
• The motive of this restaurant is to deliver health food to the customer as the people are
very conscious towards their health apart from this as the children and young age people
like to have fast food, to fulfil their need this restaurant will also offer fast and junk food
to the youngsters.