[PDF] Introduction to Critical Thinking

   

Added on  2021-01-02

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Introduction to CriticalThinking
[PDF] Introduction to Critical Thinking_1
Table of ContentsINTRODUCTION ..........................................................................................................................3Role of social media to promote Fifa world cup, 2018..........................................................3Role of social media in Fifa world cup, 2014........................................................................7CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................11
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INTRODUCTION Introduction to critical thinking is objective evaluation of various facts to form ajudgement (Barrow, 2015). Subject is very complicated and various definitions exist whichinclude the rational, unbiased evaluation etc. It is also self-directed, disciplined, monitored andcorrective thinking etc. It also includes the effective communication, problem solving skills andcommitment to overcome egocentric issues. Assignment describes about various to portray theinfluence of social media in promotion and marketing in which one is requisite to select. Reportwill discuss the influence of social media in the marketing and promotion of global events inrelation to the traditional media. Selected case study for the file is FIFA WORLD CUP andsocial media role in its popularity. It also discusses about comparison of current Fifa with theprevious world cup. Fifa works cup, 2018 is a great event in which big celebrities come and variouspromotional methods are organized to promote the event. Many brand also use unique techniquesand methods so that any form can promote their products and services through this brand. This isa programme which operates at big scale and thus company can earn huge revenues.Role of social media to promote Fifa world cup, 2018According to Eid and El-Gohary(2013), Social media involves different techniques andtools related to internet to promote various events. Attractive web pages were created in whichall details of football matches were displayed. Hence, this helps in increasing the awarenesslevel of all people and fans also watch the matches on you tube and FIFA World Cupapplications (Choi, Lindquist and Song, 2014). Company also solve the issues and problems ofindividual and also receive many suggestions from all people. Social media techniques used by organizers in promoting Fifa World cup, 2018 weredescribed below (FIFA World Cup 2018, Facebook, Who Rules Social Media, 2018):Run a social media contest: Running a social media contest had attracted many people inless time (Dwyer, Hogan and Stewart, 2014). If organizers want that individuals comeand watch every football match, then they had organized a contest in which prizes aregiven to that person who correctly guesses the winner of contest. Hence it had attractedmany people and organizers had promoted the event on large scale. Organizers also organizes a FIFA WORLD CUP competition in which people had tosend attractive images to them. Then agencies watch these pictures and gave prizes to
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those persons whom they think that the individual had created an attractive and goodpicture. This is also an effective and efficient to promote the event. Agencies had also selected people who gave effective ideas related to soccer world cupand hashtags were created (Halpern, 2014). This is also an efficiency technique inpromoting the event. Prizes were given to that person whom organize thought that idea iscreative and unique. This results in capturing of many people in event. Organizers had told persons to submit their videos which shows the individual wereplaying the football and heard their speech regarding FIFA WORLD CUP. Agenciesgave free tickets for 3-4 matches to individuals who were selected by agencies. Iforganizers found that person is a big fan and the video is attractive, then they provide freeguts and tickets for FIFA WORLD CUP to all people. Organizer also play a quiz in which different questions were asked related to FIFAWORLD CUP with various people. Hence agency gave gifts and free tickets to individualwho won the quiz competition. This is also an effective strategy and method in whichevent were promoted. Fifa world cup information on web pages: Organizers had displayed whole informationand data regarding the football matches, match results, relevant hashtags. They hadcreated an attractive application of FIFA WORLD CUP in which other details such asbooking tickets and agencies also solve their issue and problems. Organizers can alsoreceive suggestions and create a box in which people had gave their advices. This helpthem in changing their strategies and policies. Rewarding programme: Agencies had gave unique and distinct gifts to all people.Organizers had gave rewards to person who purchase the product from the event or haswritten an attractive statement or promotional messages. Discounts were given to thatpeople or exiting gifts also be provided to persons. In 2018 Fifa world cup had gain much popularity as compared to 2014. Organizers usedmany social tools to promote the event. Thus many people had come to watch the event.World cup had increased the country GDP approximately to $30.8 billion. Survey showsthat $11 billion had spend on tournament. Around 220000 occupations were created through thisworld cup. Along with positive effects there are negative effects of Fifa world cup also. Lot of
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