Introduction to Fitness Centre Business

BA30591E - INTRODUCTION TO
BUSINESS
FitnessPlus
[STUDENT ID]

Introduction
It's no surprise that the gym and fitness centre sector is developing at an unprecedented pace
since it protects societal concerns and aids in cultural refinement and better treatment of human
resources by producing more jobs and boosting the GDP of the United States. As individuals
become more conscious of the importance of physical fitness and self-improvement, the demand
for these services is growing. Exercise facilities like gyms may significantly reduce stress and
blood pressure levels in persons who are currently afflicted with ailments like high blood
pressure and obesity in the United States (Ali & Kamraju, 2017).
Increase in unchanging illnesses including hypertension, high stress levels, cholesterol levels,
sleeplessness, and insomnia has consequently led to an increase in the number of fitness clubs in
the nation during the previous forty years.
The goal of this business plan is to outline the whole process of starting a new company called
"FitnessPlus" from the ground up. It's not a new business idea, but the goal of launching a fitness
and health care company is to provide distinctive services.
Mission Statement
“The company's mission is to provide very good services but also high quality at a very
affordable price for people. Providing trainers that people can have for free to help customers
get great results but also to offer a mobile application to give people a platform where they can
develop.”
4 Ps’ of Marketing
Product
Fitness Plus offers a comprehensive range of fitness gear, as well as workout supplements and a
mobile fitness application (all under the Fitness Plus brand). Plus-size clothing, tanning creams,
and a wider selection of items were all more prevalent in US stores than in Quebec. While fitness
centres in the United States generally had catalogues to purchase brand-name gear, those in
Quebec tended to have more generic gear. FitnessPlus offers a wide range of amenities and
services, including a welcoming atmosphere, the ability to take most major credit cards, and a
commitment to complete customer satisfaction. American fitness centres tend to feature longer

shop hours, some even open 24 hours, and greater money back guarantees than Quebec fitness
centres, but less specialised exercise programs.
Place
In spite of the fact that the US fitness Pus should have better sites, the facilities were positioned
on major routes with high exposure in their target population. Stand-alone structures with ample
parking for consumers should be the norm for most fitness Plus centres. The gyms in Quebec are
often more compact, while the gyms in the United States are larger but more difficult to get there
by car.
Price
fitnessPus uses price incentives like coupons and rebates to attract and keep customers by
keeping their rates competitive in the region and offering affordable prices for the services they
provide. Fitness clubs in Quebec have lower charges and provide group discounts, but gyms in
the United States offer greater package pricing, such as a discounted rate for membership with
tanning or workout sessions (DABIJA, et al., 2015).
Promotion
In order to reach the majority of prospective clients, the campaign will be carried out on social
media platforms. This will be done on Facebook, Twitter, Instagram, and YouTube. FitnessPlus
should be clearly visible from the street above. Pre-purchase membership discounts and special
rates for elderly, students, and people with disabilities are frequently used to bring in new
members. Membership rates are decreased at various periods of the year, fitness club brand T-
shirts are sold to members, and customer testimonials are posted on Facebook by Quebec fitness.
Target Audience
The fitness industry, as well as all of its affiliated institutions, aims to reach people in their early
twenties to late forties, a demographic that includes both genders. People in their 30s and 40s
make up the majority of industry contributors, despite the fact that the sector is open to everyone.
The marketing approach for these prospective clients must stress on the benefits they will acquire
and the costs they will incur if they do not use the fitness services. Instead of focusing on a short-
term objective, a long-term strategy is required (VORÁČEK, et al., 2015).