Introduction to Information System

Introduction to Information System
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Executive Summary
The main purpose of this report is to present an analysis report based on
G-Trains existing Human Activity System. The G: Links overall business
currently has issues and needs to be improved. This paper provides a
suggestion for a new Information System that can be implemented with
the existing Human Activity System to make it feasible to the current
scenario and help the firm with the issues and increase performances and
productivity. There are strategies that can be implemented and diagrams
explaining why Information System needs to be implemented with the
current HAS.
Keywords: HAS: Human Activity System, Information System, G: Link.
1. Introduction
The Trans Link in the Southeast Queensland is the network that is formed by G: Link
and its reach is far and wide. The main aim of the paper is to analyze the existing
Human Activity System as changes can be made after the observation of the system that
is currently very complex. The current socio-technical system is a complex and the
paper suggests various measures to change the HAS and the changes that is required.
G: Link is growing and with a new HAS with implementation of IS there is a focus point
on the environmental as well as the cultural differences also with technical systems that
needs an improvement. There are a lot of provinces that needs to be included and the
paper focuses on increasing the efficiency of the overall procedures to change the
current environment of HAS.
2. Part 1: A complete Business Analysis of G:Train2.1 Part 1- question a: The information of the G:train along with the
strategies that is followed, the operations and the competition in the
market place.
Gold Coast Light Rail is also another name for the G:Link/train which serves the Gold
Coast of Australia in Queensland with its railway system. It has a single 20 km line (12
mi) with 19 stations and is a public transport network with the name Translink’s South-
east railway. G:link was started in the year 2014 on 2oth of July with its extension
reaching the Northwest. There are two terminus of this railway system and are
Helensvale railway station which is the Northern terminus and Broad beach south
Assignment Report – 1410ICT or 7610ICT (omit one)
1

which is referred to as the Southern terminus.1 There was an expansion made to the
railway system towards Helensvale from Gold Coast University Hospital on 17th of
December in the year 2017.
Strategies:
There are various strategies of the G:train and some of which includes a lot of
responsibilities not just for the train but for the timeliness and passengers safety and
maintenance.2 Transportation and delivery are important tasks and requires a lot of
planning that is precise with the right amount of investments to practice a safe, timely
and comfortable transportation which also needs to be efficient. There are various
domain of this railway network out of which one of the most important is the public
domain transport which is responsible for the safe and precise public transportation
with keeping in view all the infrastructure needs and systems that runs it. This led to a
partnership with the City Gold Coast which is the strategy to get an outcome that is
coordinated with the city. These are guided strategies of the transportation and the
objectives which are, a positive experience of transportation, Providing efficient and
safe travel options to the individuals using this mode of transportation, maintaining the
legacy of the transportation which also needs to be sustainable and in an infrastructure
that is new a complete balance of the investment that is targeted with the existing
capacity of the infrastructure.
Operations:
 Begin of the Operation -2014, 20July
 Operator – Keolis Downer
 Length of the trains: 43.5m that is 143 ft.
 Number of Vehicles owned- 2 trans 18 flexibly
 Advancements- 7-30 minutes.
2.2 Part 1- question b: Description OF Organizational form of G:Link
using Mintzberg classification.
The structure of an organization makes a great deal of difference in the way it functions.
It is essential to have a comprehension of how the structure relates to the different
types of functions that are appropriate in situations that are different in nature.
Consideration of an organizational form should have certain things that need to be kept
in mind and these are analyzing the environment, capacity and internal need assessing
the capacity and needs with regards to the same and making sure of the strategy that is
fit for the current situation at hand. The organizational form of G:link in accordance to
the Mintzberg’s Classification structuring is The Machine Organization also known as
bureaucracy. This is an appropriate structuring for the G:link , it is because this
organization form is defined by its standardization. The methodology uses the work that
is done in a very formal manner with numerous procedures and routines that needs to
be followed. The tasks are categorized based on their functionality and has a very
centralized decision-making. Machine organization follows a structure that is tight and
vertical. The top managers maintain all the tasks because there is a functional line that
goes to the top.
1 Ramesh, P. and Yadagiri, N., TRANSFORMING LIC’S FROM MANAGING
INFORMATION TO MANAGING KNOWLEDGE.
2 Nahmias, S. and Olsen, T.L., 2015.
Production and operations analysis. Waveland
Press.
2 Insert your name and S# here

Insert your Report Title here (up to 8 words)
2.3 Part 1- question c: The value chain of the train using Porter’s Value
chain Model and also the description of Primary and Secondary
Activities of the train
The value chain is a methodology used to analyze the activities using which firm can
generate competitive advantage and value. In 1998 porter made interconnected
activities that were generic in the companies. The value chain comprises of the Main
activities also known as the primary activities and activities that support these main
activities and these are as follows:
Figure: Using Porters Value Chain Model- G:Links Value Chain model.
Primary Value Chain Activities:
There are five main activities which describes the Primary Value Chain Activities and
these as mentioned in the diagram above are as follows:
 Inbound Logistics: Inputs that are purchased are taken care of which enables
inbound logistics to be in communication with the suppliers.
 Operations: Gathering of requirement when done internally it is required by
operations to convert these collected data into the product that is desired.
Operations phase consists of activity that converts the requirements into the
product that is final3. Example: Machining
3 Cheeseman, K., 2014. Correctional staff and management.
Prisons today and
tomorrow, pp.203-232.
3
PRIMARY VALUE CHAIN
ACTIVITIES
Marketing
and
Strategies
Operations Services Inbound
Logistics Outbound
Logistics
SUPPORT ACTIVITIES
Human Resource Management
Firm Infrastructure
Procurement
Technology Development

 Outbound Logistics: Product after its completion still needs to reach the market
where people can use it so the activities or phases related to the outbound
logistics are collecting these finished products and delivering it to the buyers.
Example: Operations related to delivery of vehicle operations.
 Sales and Marketing: Sales and marketing is required because a developed
product is necessarily not a required product. The marketing and sales people
need to make sure that the products advertisements reaches the potential
customers so that the product can be sold.
 Services: Having customer services in an orderly manner after the consumer
buys the product is as important as the promotions itself because in this vast era
of internet reviews spread very fast. Hence providing after-sales service is a very
important part. Example: parts supply and adjustments4.
Support Value Chain Activities:
These activities can also be termed as the functions supporting activities and are
divided into four categories and are as follows:
 Procurement: Purchased inputs from the value chain of the firm that is required
for every activity that is a value activity which constitutes the support activities
too. It is required to perform activities and support their functions.
 Technology Development: Complete improvements in the fallbacks of the
processes and the products and also includes departments like development and
research.
 Human Resource Management: Development and training. HRM exists to train
and recruit individuals that are exceptionally skilled and can give productive
results to the firm.
 Firm Infrastructure: Comprises of different activities that performs as the
backbone of the whole value chain and supports all the activities. Firm
infrastructure has strategic management which engages the whole project from
since the start and can impact all the other value chain functions5.
2.4 Part 1- question d: Analyzing the strategies using Porters forces:
The tool that is used to analyze and focuses on the 5 competitive forces are Five Forces
Model of Porter’s. Using porters five forces model, the company to analyze the
competitiveness of the G-Train:
4 Koc, T. and Bozdag, E., 2017. Measuring the degree of novelty of innovation based on
Porter's value chain approach.
European Journal of Operational Research,
257(2),
pp.559-567
5 Sivula, A. and Kantola, J., 2014. Combining crowdsourcing and Porter’s value chain.
International Journal of Advanced Logistics,
3(1-2), pp.17-26.
4 Insert your name and S# here