Introduction to Information Systems

Introduction to Information Systems
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Gokulnath Govindaraj
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Executive Summary
The purpose of this report is to give a complete analysis of the G-Trains
HAS that is existing within the G: links comprehensive business that
currently suffers from escalations and requires some measures to
improve. This report suggests a new Information System for the purpose
of overcoming issues and better performances, the strategies for better
HAS and diagrams that explain the same.
Keywords: Human Activity System, G: Link, Information System.
1. Introduction
G: Link forms a part of Trans Links Southeast Queensland and has a network that
reaches far and wide. The main objective of the analysis of the HAS is to observe and
make changes to the complex structure. This paper examines the human activity system
and what are the changes that need to be addressed so as to get rid of a complex socio-
technical system. For the growth of the G:Link there is a need to implement a HAS that
not only focuses on the socio-economic/technical systems but also on the cultural and
environmental factors. This includes a lot of domains, but the report focuses on the two
primary management systems namely, Operational management and functional
management.
Part 1: Business analyzation of G-Link
2.1 Part 1- question a: Information about the train, about the
strategies, followed, its competition in the market place and
Operations.
G: Link can also be referred to as Gold Coast Light Rail. It is a rail system which serves
Queensland, Gold Coast in Australia. It forms the public network of transport that is
known as the Translink's South-East and has 19 stations of a single 20 km line (12 mi).
There is two termini of this railway system namely northern terminus (Helensvale
railway station) and southern terminus (Broad beach south). G:Link opened on the year
2014 on 20 July, and it extended on the northwest. On December 17, 2017 this line was
expanded towards northwest towards Helensvale from Gold Coast University Hospital.
Strategies: Delivering transportation is a very important task and requires precise
planning and investment, which would result in a safe, timely, comfortable and in an
efficient manner. There is a public domain transport that has the responsibility of
Assignment Report – 1803ICT or 7610ICT (omit one)
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delivering domains of public transport along with the infrastructure and systems. This
works in partnership with the City Gold Coast (the City), and this strategy is followed to
get a coordinated outcome. There are certain transport objectives guided by the
strategies, and these are as follows:
 A transport experience that is positive for all
 Safety and Efficiency of the individuals using the transportation
 Balancing the targeted investment with the existing transport capacity in an
infrastructure that is new and
 Sustainable transportation in terms of legacy.
OPERATION:
Operation Began on: 20 July 2014
Operator: Keolis Downer
Number of Vehicles: 2 trams 18 flexibly
Length of train: 143 ft (43.5m)
Advances: 7-30 minutes
2.2 Part 1- question b: Description of the form of organisation of G:
link using classification Mintzberg’s.
Any organisations structure makes a great deal of difference in the way it functions. It is
necessary to have an understanding of how the structure relates to the different types
of functions that are appropriate in situations that vary in nature. When considering an
organisational form there are certain things that need to be kept in mind and these are
analysing the environment, capacity and internal need assessing the capacity and needs
with regards to the same and making sure of the strategy that is fit for the current
situation at hand. The organizational form of G:link in accordance to the Mintzberg’s
Classification structuring is The Machine Organization also known as bureaucracy is an
appropriate structuring for the G:link , this is because this organization form is defined
by its standardization. In this methodology used the work is done in a very formal
manner with numerous procedures and routines to be followed. The tasks are divided
based on their functionality and has a very centralized decision-making. Machine
organization follows a vertical structure that is tight. The top managers maintain all the
tasks because there is a functional line that goes to the top. The organizations that
follow the bureaucracy are efficient and for the success these rely on the sales
economies. However, there can be conflicting goals from functional units which is led
from the formalization. Since there are various functional units there might be a dispute
between the units which could spoil the overall goal of the organization. Machine
organization usually consists of large companies or maybe agencies owned by
government that provide services in a routine task. Bureaucracy is suitable for G:Link
because of its routine processes and specific requirements that can be met.
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2.3 Part 1- question c: The value chain of G:train using Porter’s
Value Chain Model. Description of primary and support train
activities.
Value chain is used to analyze the firm that can generate advantage that is competitive
and has value. In 1998 porter made interconnected activities that were generic in the
firms. The value chain comprises of the primary activities and activities that support the
primary and these are as follows:
Figure: Using Porters Value Chain Model the G:Links value chain looks like the above.
Primary Value Chain Activities:
There are five main activities which describes the Primary Value Chain Activities and
these as mentioned in the diagram above are as follows:
 Inbound Logistics: Purchased inputs are taken care of which enables inbound
logistics to be in communication with the suppliers. Activities that an inbound
logistic comprises of inputs with regards to storing, receiving the products.
Example: material handling
 Operations: Requirement gatherings when done internally it is required by
operations to convert these collected data into the product that is desired.
Operations phase consists of activity that converts the requirements into the
product that is final. Example: Machining
 Outbound Logistics: The final product after its completion still needs to reach the
market where people can use it so the activities or phases related to the
outbound logistics are collecting these finished products and delivering it to the
buyers. Example: Operations related to delivery of vehicle operations.
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Inbound
Logistics
Operations Outbound
Logistics
Marketing
and Sales
Service
SUPPORT
ACTIVITIES
PRIMARY VALUE CHAIN
ACTIVITIES
Firm Infrastructure
Human Resource Management
Technology Development
Procurement

 Sales and Marketing: Sales and marketing is required because a developed
product is necessarily not a required product. The marketing and sales people
need to make sure that the products advertisements reaches the potential
customers so that the product can be sold. A tool that is used to go ahead with
the task is known as a Marketing Funnel. Example: Advertisements and
endorsements.
 Services: Having customer services in an orderly manner after the consumer
buys the product is as important as the promotions itself because in this vast era
of internet reviews spread very fast. Hence providing after-sales service is a very
important part. Example: parts supply and adjustments.
Support Value Chain Activities:
These activities can also be termed as the functions supporting activities and are
divided into four categories and are as follows:
 Procurement: Inputs that are purchased from the value chain of the firm that is
required for every activity that is a value activity which constitutes the support
activities too. It is required to perform activities and support their functions.
 Technology Development: Activities that requires complete improvements in the
fallbacks of the processes and the products and also includes departments like
development and research.
 Human Resource Management: Activities that involves people and their hiring,
development and training. HRM exists to train and recruit individuals that are
exceptionally skilled and can give productive results to the firm.
 Firm Infrastructure: Comprises of different activities that performs as the
backbone of the whole value chain and supports all the activities. Firm
infrastructure has strategic management which engages the whole project from
since the start and can impact all the other value chain functions.
2.4 Part 1- question d: Analysis on strategies as accordance to porters
forces
Porter’s Five Forces Model is a tool that is used to analyze and it focuses on the 5
competitive forces. This Five Forces Model of porter enables the company to analyze
the competitiveness of the G-Train: These five forces are as follows:
1. New entries threat
2. Buyers bargaining power
3. Substitute products and services threat
4. Suppliers bargaining powerirms exixting rivals
5.
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