The Impact of Information Technology on Hilton Hotel

The assignment provides an in-depth analysis of how information technology has transformed Hilton Hotel's business operations, including online sales, marketing, and data protection. It highlights the benefits of using IT in hotel management, such as improving customer service, staff management, and loyalty programs. However, it also emphasizes the importance of considering ethical and social implications when implementing IT systems in hotels.

Introduction to Information
technology

Table of Contents
INTRODUCTION.....................................................................................................................................3
Ethical and social issues which pertain to running the business........................................................5
Different types of networks...............................................................................................................6
Role of information technology in the success and failure of the Hilton Hotel..................................7
CONCLUSION.........................................................................................................................................8
REFERENCES..........................................................................................................................................9

INTRODUCTION
Information technology is the Use of computers in order to store, retrieve, transmit
and manipulate the data and information via internet. It can be used in the context of business
and other enterprise which can be considered as a subset of the Information and
communication technology. This can be often used to exchange the data and information to
the large number of people across the world. It will help in describing about the types of
computers. The present report will provide classification of the commuters according to the
different size and scope of the system. It will also helps in describing the importance of
internet in individual as well as in the business.
Moreover, this study will also help in explaining the role of social media in the
business and information and communication technology used to bring effectiveness and
efficiency. This report will also provide various social and Ethical consideration which raised
with the Use of Information Technology.
TASK 1, 2, and 3 are covered in PPT
Ethical and social issues which pertain to running the business
The most fundamental or essential ethical issues which business need to face every time is the
integrity and trust. When the customers of the Hilton hotel exhibiting an unwavering commitment to
ethical business practices then high level of trust can be established between company and the people
whom it seeks to serve. There are several ethical issues could be found such as Plagiarism, hacking,
viruses, data access rights and piracy can be identified as possible ethical issues related to IT in the
Business (Rajaraman, 2018). There is also a possible threat of unfaithful and vengeful employees
that can use information technology within the Hilton hotel in order to achieve the personal goals.
Below mentioned are the most important ethical challenges of information technology in Business:
Privacy and Security
This is one of the most important ethical issue related with the use of Information technology
within the business. As managers keep large amount of data stored into the computer systems within
the company which need to be highly protected from the criminals or unauthorized people.
Information technology may be responsible for finding various ways for those who seek to gain the
private information of the company.
Copyright infringement
As the Hilton Hotel is one of the popular and outstanding hotel of the UK so this organization
has purchased various copyrights (Long, 2018). Use of information technology may allow the people
to use the services and protects using same copyright this may be an ethical practice which may spoinl
the original reputation of the Hotel.
Protecting Client privacy
The Hilton Hotel deals with the variety of hospitality services so there are large number of
guests who visits the organization on daily basis. So Hotel staff takes the information of the customers

to deliver the services and clients information need to be protected with the company as it may be one
of the big ethical issue which may be responsible for manipulation of private data..
Social issues are those situation which influence large number of people in the society. So
nowadays, most of the web sites offer Vague information to the people which may impact on the lifes
of the people. Information technology is possible for various different kinds of social issues which are
explained below:
Individual exploitation
Technologies have advanced various ways for the people to communicate with each other
across the world. There are various social media platforms which allows the users to communicate
with the people without knowing the proper identity (Benckendorff, Xiang and Sheldon, 2019). So
there are many cases in which the people get harassed mentally and exploited via internet.
Wrong use of the personal information
Cybercrimes are most common these days and most of the crimes are generally performed by
those accounts which contain different identities of those people who have no connections with such
cases. So criminals are wrongly using the IDs of innocence to perform the criminals and steal the
private data intentionally.
Cyber bullying
This is the act of defamation of public figure, The internet and computers have made it easier
for spiteful people to attack those people whom they know personally. So they may bully the people
vioa the anonymous platform that are available to them through information technology. It is one of
the most important Social issues which is related to IT which need toi be strictly considered while
using internet for entertainment purpose.
Different types of networks
Networking is generally used to develop the interconnectivity between different types of
systems in order to share the data and information among each other. A network consists of two or
more computers which are linked in order to share the resources, exchange the files, or allow the
electronic communication between each other (Santoro and et.al., 2018). The network may use
different types of topologies to connect with each other. Such topologies includes ring topology, star
topology, bus topology and mash topology etc. There are various different types of computer
networks some of them are described below:
PAN
It is the smallest and basic type of network which is generally made up of wireless network.
This connects very less number of computers as compared to LAN, MAN, WAN. This types of
network often founds in small offices or residence and this is generally managed by one p[erson or
organization from a single device.
LAN
Local Area Network are the private networks which are mainly designed for the small
physical area such as a group of building or a particular building. It is easy to design and Personal
computers and workstations are generally connected to each other through LAN. This type of network

relatively operates at high speed as compared to WAN and MAN. There are different types of media
access control methods in a LAN (Madon and Krishna, 2018). The most prominent which allows
the system to share the data and information in a large speed is Ethernet and which is developed
through Token ring. LAN allows the workstations connected locally in a building which lets them
communicate with each other without use of internet.
CAN
Campus Area Network are larger then LANs but smaller then WANs and generally found in
universities and small business or large K-12 school districts. This network can be spread across
several buildings which are fairly close to each which allows the users to share the resources.
MAN
Metropolitan Area Network are larger than LANs but smaller then WANs and incorporates
the elements from both types of networks. These networks generally span the entire geographic area
under a town or city or sometimes a campus. This network allows the connectivity of number of
LANs together to form a large network in a single cable which is called as MAN. It is generally
operated by private or a public company.
WAN
This can be private or public leased network and this one of the biggest network which covers
the long geographical area such as all the states of the country. This network uses the satellite and
links and various wireless signals to establish the communication over the large area. WAN generally
operates at low data rates. Wide Area network allow the exchange of information very quickly across
the world and this also ensures the connectivity of large number of people across the world (Purohit
and Thakar, 2019). It is very large network as compared to other networks and it can consists of
various different LANs, CANs and MANs within wide Area network.
Role of information technology in the success and failure of the Hilton Hotel
Information technology is the use of computers and softwares to manage the information of
the business. Today Technology is becoming very important is the lives of the individual as well as
organizations in order to make huge profits. Nowadays, most of the companies have individual IT
departments to handle the computer networks and accessibility of the entire enterprise. Although,
Information technology play the great role in managing the information and data within the Hilton
Hotel. As it has helped the business in reducing the cost of the product, improved efficiency,
maintaining accuracy and helps in maximizing the productivity of the firm. Also, it has improved
customer services which have helped the Hilton hotel in increasing the profitability of the
organization. However, sometimes improper management of Information technology may be proved
as failure to various organizations. With the increased use of information technology there are various
different types of frauds involved which have provided many ways for the criminals to exploit the
private information of the comapbny. But technology when used effectively and efficiently within the
organization offers various advantages to Hilton hotel which are described below:
Communication
In business, communication plays the important role in maintaining the relationship within the
staff members and various stakeholders’ of the firm. So Information technology offers various
simplified ways to circulate the information within the company. It allows the managers to effectively

communicate the information from higher management authority people to lower management people
in order to provide the same vision to accomplish the main objective of the firm.
Inventory management
It is very important for the Hilton hotel to manage the inventory of the organization. so human
effects are typically less effective and less accurate so technology offers a very good software to
maintain the inventory of the business. Use of IT within the business can have less chances for the
human error (Diffley, McCole and Carvajal-Trujillo, 2018). It provides the automated system
which provides the notifications to the manager in knowing the actual status of the current stock and
supply within the firm.
Customer relationship management
Customer relationship is the key to success for hospitality organization such as Hilton hotel.
So information technology offers various ways to establish a strong relation with customers in the
form of social media interactions. It allows the manager to get customer feedbacks and comments
regarding the services which Hotel Hilton is offering. Also, it helps the manager to know the latest
trend of the society along with the needs and requirements of the people. IT also offers various
platforms to promote the goods and services through internet to large number of people across the
world.
Online Sales
Information technology has provided the efficient and effective way for the Hilton hotel to
increase the sales of the company. Online marketing have increased the potential customers of the
organization and it also provides various opportunities for the managers to increase the overall
profitability of the business (Hajli, 2018). Information technology have also finds the way for the
managers to improve the performance of the company by managing the staff and train them for
supplying and managing the online transactions to meet the main objectives of the company.
Protecting the information
As the organization deals with different types of information as well as financial data which
need to be highly protected from the unauthorized people. So information technology also provides
various Cloud platforms to protect the data and maintain the privacy to support the confidential data
of the company (Borry and et.al., 2018). Various different units of the organization consists
CONCLUSION
It has been concluded that Information technology can be used for the effective and
efficient functioning of the business. Also it has been described that employing the
technology within the Hilton hotel may be responsible for various ethical and social
considerations which may effects the long term objectives of the business. Also, it helped in
exploring various different types of networks which helped in establishing the connectivity
between different systems. It has also been discussed that with the growing technology all
around the world, people are more informative about the use of products and services. So
organization has to develop the faith and trust among the people in order to attain the main
objectives of the company.

REFERENCES
Books and journals
Rajaraman, V., 2018. Introduction to Information Technology. PHI Learning Pvt. Ltd.
Long, R.J., 2018. New office information technology: Human and managerial implications.
Routledge.
Benckendorff, P.J., Xiang, Z. and Sheldon, P.J., 2019. Tourism information technology. Cabi.
Santoro, G. and et.al., 2018. The Internet of Things: Building a knowledge management
system for open innovation and knowledge management capacity. Technological Forecasting
and Social Change. 136. pp.347-354.
Madon, S. and Krishna, S., 2018. The Digital Challenge: Information Technology in the
Development Context: Information Technology in the Development Context. Routledge.
Purohit, A. and Thakar, U., 2019. Role of information and communication technology in
improving loyalty program effectiveness: a comprehensive approach and future research
agenda. Information Technology & Tourism. pp.1-22.
Diffley, S., McCole, P. and Carvajal-Trujillo, E., 2018. Examining social customer
relationship management among Irish hotels. International Journal of Contemporary
Hospitality Management. 30(2). pp.1072-1091.
Hajli, N., 2018. Ethical environment in the online communities by information credibility: a
social media perspective. Journal of Business Ethics. 149(4). pp.799-810.