Introduction to Information Technology

INTRODUCTION TO
INFORMATION
TECHNOLOGY

ABSTRACT
Information technology is very wide concept which helps business to increase its productivity
with various methods and techniques. Information technology helps to solve all the ethical and
social issues which is presented in this report. This also provides a brief understanding about all
the market factors to formulate effective strategies to compete with competitors. IT help to
motivate employees and regulate business culture within business organization.
TABLE OF CONTENT
INTRODUCTION...........................................................................................................................1
Literature Review.............................................................................................................................1
Role of Information Technology.................................................................................................1
Ethical and Social Issues of Business Organization....................................................................2
Different Types of Networking Technologies For Business Organization.................................4
Importance of Social Media For Business Organization.............................................................5
Stages of System Development Life Cycle (SDLC)....................................................................6
Analysis and Discussion..................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Information technology is the use of computers which provide effective communication
throughout the business organization and it is also used for sending and receiving of data from
one geographical location to another easily. Information technology is very essential for business
organization as it helps to gather, process, store and present the information making effective
decision and maintaining the productivity.
In this report, about a discussion is made on role of Information technology in
organization, where case study is taken of Asda. This retail firm is one of the largest supermarket
chain of UK, which provide groceries and other household products to its customers. Company
was established in 1949 in England and it is the second largest supermarket chain in UK with
annual gross revenue of around 21 million euros. The main objective of this report is to identify
the importance of information technology and challenges which are faced by Asda to increase its
productivity. This report will focus on role of IT in success of Asda and its ethical and social
issues due to technology. This will also discuss different types of network technology and
importance of social media with effective explanation about system development life cycle.
Literature Review
Role of Information Technology
According to Hemrungrote, Jakkaew and Assawaboonmee, (2017) information
technology helps to maintain the operations of retail industry as it provides information which
helps to increase productivity. Asda is using information system which helps company to
manage all the operations which increase growth of company. IT provides business expansion
and effective study about all market factors which are evaluated and formulate strategic planning
according to resources available to ensure efficiency of marketplace. Its increases the risk
bearing capacity of Asda new opportunities. This firm mainly concern to analyse the new market
opportunity with help of information system as it also deceases the cost and tie to process the
information on the system. Asda is using information technology to determine the strategies and
policies of competitors like Tesco, M&S and more, which are effective in taking better decisions
to achieve competitive advantages. Asda is dealing with many products and it is essential for
company to analyse all product availability in stores for tailoring demands of customers on time.
Information technology in this regard, helps to maintain all data about stock on system which
saves time and also reorder products which are not available immediately. Sales and purchase
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record with information management system help to integrate and generate effective data. With
help of inventory management company reduces its cost and increases its profitability.
As per the view of Lugmayr and Grueblbauer (2017) information technology helps Asda
to understand behavioural pattern of customers and make effective strategies for increase their
satisfaction. Asda is also producing its goods and modifying its services according to needs and
wants of customers. Information technologies is also responsible to maintain and increase
cultural values with analysing all the information about employees to formulate techniques
which help to integrate them with company's objectives. Asda is also using information
technology to identify all the factors which impact the demand and supply of products and
services of customers of company. This help to determine the price by analysing cost of
operations and cost of production. Information technology help to identify product prices of
competitors which impact the sales of Asda this also help company to be more effective and
increase its efficiency. Asda is also using Customer relationship management system to increase
customer services. Company also used inventory management system which helps to increase
the information about all the good availability and products sold to focus on purchase.
Ethical and Social Issues of Business Organization
In accordance with Waser and et.al (2016) Asda is facing challenges in its daily operation
of business and need to analyse all the issues and problems to formulate effective strategies and
policies to reduce the issues related to technology. As IT is also very essential in business
operation and provide smooth working but with various ethical challenges it reduces the
efficiency of business. Asda is very effective in increasing its efficiency due to lack of
information technology In company. Company also determines that with the increased usage of
information technology data protection have compromised due to increase in cyber crimes. With
the help of internet hacking and data theft is very easy to perform. Which creates ethical issues
for Asda to use new technology with high risk or continue old traditional way to save data which
deceases productivity of business organization. Viruses and fake IP addresses can reduce the
security of data and it is very important to secure all information from criminal as it can also
decrease market position of Asda. Privacy issues is also a very big concern as cyber criminal can
also use the private content to access online websites of customers, and they can also enter into
the personal computers of customers to use their bank details to snoop all the money from the
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