Report on Technology in Today’s Business World

Running head: MANAGEMENT
Business
Name of the Student:
Name of the University:
Author Note:

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Executive Summary:
The objective of the report is to provide an insight into the importance of Information
Technology in today’s business world. The report tries to identify the role of the IT in
determining success and failure of the organization. The report even identify the social and
ethical issues pertaining to the running of business. There is also discussion related to the
differentiation and identification of the various kinds of technologies in networking. Besides, the
report also discuss importance of the social media in business. In addition to this the report lists
and explains various stages of life cycle related to system development.

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Table of Contents
1.0 Introduction:..............................................................................................................................4
2.0 Literature Review......................................................................................................................4
3.0 Analysis and Discussion............................................................................................................5
I. Role of IT in Success or Failure of the Chosen Organization......................................................5
II. Ethical and Social Issues Pertaining to Running Business.........................................................6
III. Identification and Differentiation between Different Kinds of Networking Technologies.......9
IV. Importance of Social Media in Your Business........................................................................13
V. Explanation of the Different Stages of System Development Life Cycle................................15
4.0 Conclusion:..............................................................................................................................17
References :...................................................................................................................................18

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1.0 Introduction:
The report aims at providing an insight into the role of Information Technology (IT), in
the services and application of Sainsbury, a supermarket chain of United Kingdom
(about.sainsburys.co.uk 2020). It is the second largest chain of supermarkets in UK and captures
a market share of overall 16.9 percent. The retail store was introduced by John James Sainsbury
in the year 1869 that became one of the biggest grocery store in the year 1922. It has been one of
the first retailers to adopt a self-service retailing.
2.0 Literature Review
Information technology refers to the sole technology that provides opportunity for
analysis of particular plan as well as data in relation to business journey (Marchewka 2016). It
puts across various tools that helps in solving composite problems and thereby planning
scalability of the business. In fact, the emergence of the information technology has brought
about a change in lives of the organizations and individuals. Presently, digital marketing, online
shopping, digital communication and social networking has been one the prominent examples of
change brought in through wave of the information technology (Avram 2014). In modern times,
digital marketing acted as a great means for promoting the products or services in global market
while sitting remotely at the comfort of home or office. Also, the modern communication and
cloud computing enables in forming a globalized organization that monitors and manages the
virtual offices across the world. However, in business Information Technology helps in decision
making, business growth and marketing, customer satisfaction and support as well as
globalization and resource management.