THE INTRODUCTION TO MANAGEMENT

RUNNING HEAD: INTRODUCTION TO MANAGEMENT
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Research & Analysis Paper- Part II

Table of Contents
Summary..........................................................................................................................................2
SWOT Analysis: Formulating Strategies........................................................................................2
Environment Constraints.................................................................................................................3
Stakeholders.....................................................................................................................................5
Organizational Structure and Design...............................................................................................6
Motivating Employees.....................................................................................................................6
Control Measures and Recommendations.......................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................9

Summary
Starbucks is a restaurant chain that offers coffee to its target customers. At present,
Starbucks has a presence over 30,000 locations across the globe (Strabucks.com,2020). The
company is a leading player in the retail coffee industry and snack store industry. The unique
value propositions of the company are its sense of luxury and different coffee-flavored. In 2019,
Starbucks generated revenue of $26.51 billion (Statista,2019). The reason behind the success of
Starbucks is organizational culture, and excellent products and services. This report focuses on
the formulation of strategies on the basis of SWOT analysis of Starbucks, includes environment
challenges or issues that Starbucks is facing, focus on organization structure and design,
stakeholders of the company, motivation techniques used by Starbucks and at last control
methods and tools that organization can use are discussed and recommendations are given to
Starbucks in order to ensure effective implementation of strategies.
SWOT Analysis: Formulating Strategies
Strengths: By considering the strengths of Starbucks that are positive and strong brand
image, diversification through the subsidiaries, and global supply chain. The company can take
advantage of these strengths by focusing on the value creation concept and by adding a new
product line, with that the company can sustain in the industry for a longer time. Hence,
Starbucks can take advantage of its strengths to a greater extent by focusing on product
development and by expanding its product portfolio.
Weaknesses: Starbucks has some weaknesses such as expensive products, generalized
standards and the Imitability of products. These weaknesses can be overcome by developing
strengths to reduce the price of production, and chances of imitation. This can be overcome by
reducing the cost of production, boosting innovation and ensuring a unique selling proposition.