SWOT Analysis of Starbucks

SWOT Analysis 0
SWOT Analysis
Starbucks
Student’s Name
5/30/2019

SWOT Analysis 1
Introduction
SWOT analysis is considered as the renowned tool for analyzing the strategic position
of the business and its environment. It helps the company in developing the strategies that
effectively align the resources with the external environment. Starbucks is considered as the
world’s largest coffee chain that efficiently uses the SWOT matrix to develop the best
strategy for the future (Bull et al, 2016).
Strengths
 The company enjoys a strong
reputation in the market.
 It has an extensive global supply chain.
 The company forms subsidiaries to
diversify its brand.
 The company has a well-planned
growth strategy and effectively
manages its employees.
 It charges premium prices and enjoys
profitability.
Weakness
 Charging of high price eliminates
customers.
 It does not provide overly unique
products.
 The company has its generalized
standards.
 Easy imitability of products.
Opportunity
 The company has the opportunity to
have partnerships with other firms.
 It has the opportunity to expand the
business in developing markets.
 The company has the opportunity of
diversification of its business.
Threats
 Low price coffeemakers attract
customers.
 Development of independent
coffeehouse movements.
 Imitation of the products.