Introduction to Management: Help and Review Course

Running head: INTRODUCTION TO MANAGEMENT
INTRODUCTION TO MANAGEMENT
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INTRODUCTION TO MANAGEMENT
Introduction
The global car business organization entered the market in the year 2009 through IOS
and Android. The business organization is one of the most dominant players in the travel and
transport industry today. The business organization mainly targets the rich and wealthy
consumers in the market above the age of 18 years. The company has introduced various
ranges of its services including UberSUV, UberX and UberTaxis (uber.com. ,2020). The
company is highly customer oriented with clear mission and vision statement. The company
implements effective strategies to maintain its position in the market (uber.com., 2017). The
purpose of this report is to analyze and determine the environmental constraints faced by the
business. It determines the key stakeholders of the business organization. It states the
strategies of the organization, the business structure and design. Further the report identifies
the controls and provides recommendations.
Analysis and Discussion
Environmental constraints on management
Pestle analysis
Political factors – The business organization has faced many conflicts in the past. Laws and
legislations such as wage laws in the industry, taxi licenses and other creates conflicts in the
operations of the business organization (Fan et al., 2019). The business organization is
threatened by unstable political environment in the different countries in which it carries out
the business operations.
Economic factors – The overall business operations are based on sharing intellectual and
physical resources. The consumers can hire the taxis through their Smartphone devices.
However, Uber has faced several restrictions and ban on its operations claiming that it has

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INTRODUCTION TO MANAGEMENT
unfair competition with the regular taxi drivers. Therefore, the business needs to consider
these issues (Fan et al., 2019).
Social factors – the consumers prefer easy and comfort when it comes to hiring taxis, it
requires minimal communications and no hasslements. Moreover, it offers it services at a
cheaper price (Hanrahan et al., 2018).. This consumer behaviour and preferences provides
opportunity to the business organization.
Technological factors – Technological advancements and emergence of new technologies
provides additional opportunities to Uber. With the advanced technology, the business will be
able to enhance its operations and increase its efficiency (Fan et al., 2019).
Legal factors – Instability in political and government officials especially in Asian countries
threatens smooth functioning of the business organization. Previously, the company has faced
many criticisms, bans in many parts of different countries (Fan et al., 2019). This threatens
the operations of the business organization.
Environmental factors – The taxis on the roads and Uber vehicles are said to increase traffic
congestion (Fan et al., 2019). Usage of fuel increases the level of competition in the market.
Therefore, the operations of the business might contribute to environmental impact
negatively. This threatens the sustainability of the company.
Stakeholders of Uber
The major stakeholders of Uber are customers, employees, partners, suppliers,
investors and shareholders. The employees and the customers are given highest priority by
the business organization (Wallsten, 2015). There are other stakeholders in the organization,
who have limited power over the organization, but they are also considered to be an
important stakeholder of the business organization (Torres, 2019).. However, the business

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ensures that the most important stakeholders including the employees and the customers are
satisfied with the operations of the company. The business organization takes direct measures
to handle their grievance (Torres, 2019).. Due to the nature of the business organization, it
has direct impact on the environment.
Stakeholder mapping
Major stakeholders of Uber Details Power/Legitimacy/Urgency
Customers The riders of Uber Dominant stakeholders
(highly powerful)
Employees  Employees of lower
levels
 Employees are higher
levels (CEO,
managers)
 Legitimate power
(they are legally
protected )
 Dominant stakeholder
(legitimate and
powerful)
Drivers The drivers of the taxis Dormant stakeholder (they
have less power and are
legitimate)
Other cab companies/
Partners
Business partners Dormant stakeholder
Source: (Torres, 2019).
Therefore, the customers of the business organization have high importance. Goodwill and
reputation of the business organization is highly dependent on satisfied customers. One
harassed customers can bring down the reputation of the business organization. Therefore, the
company provides high priority to the customers (Khetan, Ilavarasan, & Kar, 2019). The